The Radio Advertising Bureau (RAB) has announced plans to join forces with media agency Universal McCann to launch the first major study into the effectiveness of radio advertising. Beginning in September, its initial phase will last for six months but will lead onto an ongoing project to provide benchmarks for measurements within the radio advertising… Continue reading RAB To Launch First Major Radio Ad Study
The hype surrounding the first total eclipse in Britain for 72 years, gave BBC1 one of it highest ever weekday audience totals. Despite the bad weather condition,s Total Eclipse, presented by Phillipa Forester, had 9.04 million viewers tuning in. This was enough to give the programme the 12th spot on the top thirty programmes list,… Continue reading TV Viewing Summary W/E 15/08/99
Shares in Telewest Communications fell by almost 5% after the company yesterday announced the acquisition of the remaining 50% stake in Cable London (see Telewest Takes Control Of Cable London In £428m Deal). The deal is being funded by an issue of one new Telewest share for every 11 existing shares, with the new shares… Continue reading Sharewatch
As from Tuesday 31 August 1999, MediaTel’s offices will be located at the following address:MediaTel Ltd. 84-86 Regent Street LONDON W1R 6AJOur telephone and fax numbers will remain the same, as:tel: 0171 439 7575 fax: 0171 734 0940 / 0171 437 6474 email: [email protected]
Ian Pay, chief executive of the free newspaper London Metro has stepped down from the position. Having worked for its publisher Associated Newspapers for 18 years he will be replaced by managing director of the Evening Standard Kevin Beatty. ITV has created a new post of director of corporate affairs. Nicola Howson, currently vice-president of… Continue reading Newsline Brief
Toby Constantine, marketing director of Times Newspapers, is leaving the company to pursue ‘other career opportunities’, the group announced yesterday. It is understood that he has joined up with former general manager of CurrantBun.com, Ellis Watson (see Newsline Brief), to launch a new e-commerce project.Constantine has been at News International, Times Newspapers’ parent company, since… Continue reading Times Newspapers Loses Marketing Director
The UK’s second-largest cable company, Telewest Communications, last night finalised a deal with rival group NTL to take control of the Cable London cable franchises. The £428 million deal sees Telewest acquire NTL’s 50% stake in Cable London; Telewest already owns the other half of the company.NTL had set the conditions and price for the… Continue reading Telewest Takes Control Of Cable London In £428m Deal
British Sky Broadcasting has given its entire advertising account to St Luke’s as restructuring of the company takes place in the wake of the resignation of Ian West (see Restructure Planned At Sky As Ian West Departs). Sky Entertainment, the distribution division West headed, has been merged with Sky Networks, the programming divusion run by… Continue reading St Luke’s Handed £50m Creative Account Following Sky Restructure
Television audience research body, BARB, has been bought by a consortium called BARB Protem, which comprises the BBC, the ITV Network, the Institute of Practitioners in Advertising (IPA), Channel 4, Channel 5 and BSkyB. Previously the body was owned in duopoly by the BBC and ITV.The new ownership structure is part of BARB’s preparation for… Continue reading BARB Gets New Ownership Structure
The change in calculations of the FTSE indices, announced last night, will be good news for some media companies but bad news for others. BSkyB, Daily Mail & General Trust and Telewest Communications will all lose out in the new weighting rules which state that companies must have more than 75% of shares available to… Continue reading Sharewatch
