According to a survey conducted by Incorporated Society of British Advertisers (ISBA), advertisers are spending more of their money on media research to supplement existing research currently provided by the industry. 74% of the respondents stated that they were carrying out superstructural media research, with 62% regarding it as an ongoing investment.Some of the other… Continue reading ISBA Survey Shows Advertisers Want More Media Research
According to figures released by Radio Advertising Bureau, British Telecom was top radio advertiser for the April-June 1999 period. The telecommunications company spent £2.3m on adverts for their BT Highway, Reconnection and Chatterday brands. National Lottery organiser Camelot recorded 60% year-on-year increase in advertising spend, to take the second place spot. Third place went to… Continue reading BT Top Radio Advertiser For April-June
BBC One has unveiled details of its Autumn 1999 programme schedule. The channel promises rich and diverse dramas, mixed with new comedy and landmark science and factual programmes ‘not found on any other mainstream channel’.Highlights of the £195 million schedule include a trilogy of programmes focusing on the effect conflict has on people during this… Continue reading BBC Autumn Schedule Details
The Institute of Practitioners in Advertising (IPA), has submitted recommendations to the Office of Fair Trading (OFT) in response to its request for views on whether the 25% upper limit of total television ad expenditure should be maintained as the maximum for each sales house.Ray Kelly, chairman of the IPA Media Policy Group said: “We… Continue reading IPA Lobby For 25% Television Spend Limit To Stay
BSkyB today announced its financial results for the year ended 30th June 1999. Central to the results has been the performance of BSkyB in the digital television market, in particular, the early penetration of digital television hardware and the number of digital subscribers already on board.BSkyB had digital sales of 1.21 million by the end… Continue reading BSkyB’s Financial Results Highlight Investment in Digital
Channel 5 has had a complaint against upheld by the Advertising Standards Authority following an advertisment placed in The Mirror promoting its football coverage. The advert, which featured Liverpool striker Robbie Fowler snorting a white line on a football pitch under the headline ‘Chelsea On 5: Not To Be Sniffed At’, was considered at worst… Continue reading Channel 5 Critcised For Football Ad
Cordiant was boosted yesterday following the report of its half-year financial results (Newsline). At close of trading the company’s share price stood at 176p, up 2p on the previous day.Telewest’s stock took a tumble yesterday amid rumours that investors are planning to offload stock. Yesterday’s closing share was 216˝p, down 8.75% on the previous day.Rumours… Continue reading Sharewatch
Paragon Publishing is set to launch a new beginner’s guide to the Internet on 9th September. Internet Made Easy is aimed at new computer users who are taking, or who about to take, their first steps into cyberspace. It will, claims Paragon, “set out to encourage novices to use their computer, access the Internet, and… Continue reading New Internet Title To Launch
Richard Holliday has resigned as managing director of Postar, the research system for the outdoor advertising industry. His decision to vacate his postion comes just three months after Chris Dickens, the former chairman, left the company to set up an outdoor business.POSTAR: 0171 298 8035
United News & Media (UNM) has sold CMP Worldwide Media (Europe) to publisher VNU for $4 million, following confirmation last month of talks between the two companies (see Newsline). UNM acquired CMP Media for £575 million in April this year (see United News & Media Acquires US Technology Group In £575m Deal).The UK and French… Continue reading United News & Media Sell CMP To VNU
