The amount spent by internet advertisers on radio rose by more than 300% in the twelve months up to the end of August. High profile companies such as BT Highway, Freeserve, QXL, Amazon and CurrantBun are driving the market, which reports the total above-the-line adspend by internet advertisers up by 102% over the same period.The… Continue reading Huge Rise In Internet Advertising On The Radio
Channel 5 is about to enter the retail market with the launch next week of 5 Direct. A multimedia distribution venture, it will allow consumers to order products advertised on the channel.The first merchandise available will be a dual video package featuring sci-fi movies Species and Species II and including a cinema promotion poster. The… Continue reading Channel 5 Launches Retail Venture
ONdigital has today announced details of its interactive plans, which include total internet access for all subscribers and a range of on screen shopping and entertainment services.The digital pay TV broadcaster will start the roll-out of services at the end of this year. Email will be available to all subscribers early in 2000 after an… Continue reading ONdigital Announces TV Internet Plans
Outdoor advertising group Maiden has released its interim results for the six months ending June 30 1999. Turnover was down by 8% to £29.3 million and before amortisation costs the company reported a pre-tax loss of £918,000.Chief executive Ron Zeghibe promised an improvement in the second half and blamed an economic slowdown within the whole… Continue reading Maiden Reports Poor First Half
Information on advertising and media agencies throughout the world is now available on the internet through AdForum.com. The AdForum system has been put together by global information provider Maydream, the Department of Advertising at the University of Texas and a host of other advertising consultancy groups across the globe.AdForum is designed to bring advertisers and… Continue reading Agency Information Service Launched On The Web
Media group EMAP has announced the disposal of French outdoor advertising company, Insert. EMAP described the company, which is based in St Denis, as a non-core subsidiary of EMAP France. Insert was acquired by EMAP when it purchased the magazine business Editions Mondiales in 1994.Since the acquisition EMAP has restructured Insert and improved its revenues… Continue reading EMAP Disposes Of French Outdoor Division
Lord Holme of Cheltenham has been appointed chairman of the Broadcasting Standards Commission. He takes over from Elspeth Howe today for four years. Real Media UK announced this week the promotion of Jonathan Bill from sales manager to head of sales. He will manage a team of nine across a portfolio of accounts including The… Continue reading Appointments Brief
Shares in outdoor advertising group Maiden fell by 15p yesterday after interim results reported a poor first half. Prices closed at 355p.Scottish Radio dropped by 11˝p yesterday to 946p. The group has acquired Angus County Press, which publishes seven local weekly newspapers for £4.2 million.An analyst briefing pushed shares in Carlton Communications by 14žp to… Continue reading Sharewatch
Regional newspaper publisher, Community Media, has agreed to stop its exclusivity deals with advertisers after it was reprimanded by the Office of Fair Trading (OFT) this week. This could be the last time a media owner gets off so lightly with anti-competitive behaviour; new legislation will impose huge penalties on publishers that offer discounts to… Continue reading OFT Reprimands Exclusive Deals By Regional Publisher
The Broadcasting Standards Commission has upheld 28 complaints about the Channel 4 series Psychos. The complainants were concerned that the five-part series reinforced prejudices of people within the mental health system.Most complaints were about the title of the series itself. Channel 4 said that Psychos was intended to refer to doctors rather than patients and… Continue reading BSC Upholds Complaints About Psychos Series
