British Telecom and Yahoo!, the global internet media company, have announced a joint venture which will simplify use of the internet for visitors.Yahoo!Click will be a combined pay-as-you-go Internet access and web-guide, with no monthly fee or registration process. The service will be complimented by a customer helpline, and users will be able, thanks to… Continue reading Yahoo And BT Click Together
www.filmfour.comTo tie in nicely with the on-air launch of the channel, FilmFour is the subject of this week’s website of the week.Michael Jackson wants the new launch to be ‘The best film channel in the world. Bar none’, Derek Malcolm (Guardian film critic) calls it ‘a chink of light in a darkening landscape’, and it… Continue reading Website of the Week – FilmFour
When Martin Sorrell opened the Spring 1997 MRG Conference in Dublin he spoke of his aim that WPP should be able to challenge the likes of McKinseys in offering strategic advice to advertisers.Agencies are well-qualified to do so, he said, but either not highly enough regarded or simply not geared up to provide such lucrative… Continue reading MRG Conference Kicks Off In France
The theme of this morning’s session was “The Emperor’s New Mind – There’s more to media than numbers”, with Andy Tilley kicking off the keynote speech, enigmatically titled “Desperately Seeking Susan”.Andy Tilley, managing partner of Unity, noted how media and media research has evolved since he started in the business 18 years ago. Evolution of… Continue reading ‘The Need For A Different Kind Of Research’ – MRG
Fitting in with the conference theme of Media Research Comes Of Age, Paul Dyson of Millward Brown International changed the title of his paper to Internet Research – Old Before Its Time from Should I put some of my budget into new media? – Researching the Internet.Internet research is the real baby amongst media research… Continue reading Internet Research At The MRG
The Independent has confirmed to Newsline that it has snatched three journalists from its rival The Guardian. Natasha Walters becomes a feature and column writer, Deborah Orr takes over from Suzanne Moore and Susannah Frankel becomes a fashion editor. Esther Rantzen is leaving the BBC, after 35 years of employment to join ITV, where she… Continue reading Newsline Brief
At a recent conference, The Advertising Association was glad to note that the Government has no intention of introducing further restrictions on advertising in this sector, as stated by MP Tessa Jowell, the minister for public health.Currently, self-regulation in this area is very effective, with compliance rates of nearly 100%. The rules ban the encouragement… Continue reading Government Sticks To Its Rules On Alcohol Advertising
So says James Walker, founding partner of media consultancy Edge, winning few friends amongst delegates at the Nice MRG Conference. “The traditional media researcher is as useful as a blacksmith on the M25”.There is the opportunity for media agencies to offer quantitative business-focused advice, but – despite the recent birth of Carat Insight, Universal Truths,… Continue reading “The Traditional Media Researcher Is Dead”
Live! TV has increased its viewing share of cable viewers by 33% over the last year, according to official figures by BARB. The average weekly reach of the channel has risen 13% over the year to 34.6%, making Live! TV the fourth most widely watched cable channel in cable TV homes.The number of homes connected… Continue reading Good News For Live! TV
The GWR radio group has commissioned a study which will set out the options for future controls of radio ownership. In July, the Government published a Green Paper called Regulating Communications which GWR welcomed (see Newsline), and the groups commissioned report, Radio Ownership Controls, is due to be published early next week.The accountancy firm KPMG… Continue reading GWR Concerned About Radio Ownership Controls
