A disagreement has escalated between Hello! magazine and the publisher of OK Magazine, Northern & Shell (N&S), which has led to Hello! launching legal proceedings against its rival.Northern & Shell circulated a letter a couple of weeks ago to advertisers and the trade press, which showed that OK has enjoyed a year-on-year increase of 50%… Continue reading Battle Of The Gossips
The British public is more interested in watching wildlife on television than sex, say the results of a survey conducted for Pace Micro Technology by Gallup, published today. 44% of people surveyed claimed they would be prepared to pay extra to watch wildlife programmes, when only 11% would pay to watch erotic programming.More men would… Continue reading British Prefer Wildlife To Sex On TV, Says Survey
Shares bounced back up again today after yesterday’s heavy losses caused by disappointment at the cut in interest rates by the Bank of England (see Interest Rates Cut By 0.25%) and further turmoil on overseas markets.The FTSE-100 Index of top shares stood up 57.4 at 4,756.3 within moments of opening.
Chrysalis Radio’s Galaxy FM has won the Independent Local Radio Licence (ILR) for the North-East, beating off competition from Capital’s Fun Radio and North East News Radio. The Radio Authority, which advertised the licence earlier this year (see RA Receives 14 Applications North-East ILR Licence), decided this afternoon to grant the licence to Galaxy.Galaxy FM… Continue reading Chrysalis Radio Wins North East Licence
Future Publishing has created the position of advertising director within the group, as well as appointing two other new directors.Andrew Millbourne will take up the gauntlet as advertising director this Monday, working across the whole of the Future portfolio and taking responsibility for all of Future’s ad activities. He commented: “I am delighted to be… Continue reading Advertisement Director For Future
Channel 4 has unveiled details of its new film subscription channel FilmFour. The new channel, which goes on air on Sunday 1 November, has the potential to reach an audience of 5 million people. Channel 4 is hoping for around 150,000 subscribers in the first year in order to break even over the next three… Continue reading Channel 4 Launches FilmFour
The Direct Marketing Association has announced direct marketing expenditure to be £7.2 billion in 1997. The 1998 Census Of Direct Marketing shows that expenditure is set to continue growing throughout 1998.The three largest growth areas were outdoor/transport, contract magazines and new media. Direct marketing in new media has almost doubled since 1995.Chief executive of DMA,… Continue reading DMA Announce Direct Marketing Expenditure Figures
http://www.erack.com/EMAP Consumer Online (ECO), publisher of websites for FHM, New Woman and Q, amongst others, has appointed internet advertising specialist, DoubleClick, to sell banner ads across its eight websites.ECO’s publishing director, Katarina Strupinska, said: “EMAP provides banner advertisers with unique, branded environments across its leading magazine websites and DoubleClick has a world-class reputation and proven… Continue reading EMAP Consumer Online Hires DoubleClick To Sell Banner Ads
CNN is to launch a new consumer magazine called CNN Traveller which is aimed at those working in business and interested in travel. The title, which launches on 13 October, is being published by Highbury House, publishers of Sports Illustrated Swimsuit.For the first issue the magazine has signed up international advertisers including British Airways and… Continue reading CNN Moves Into Consumer Publishing
The Office of Fair Trading (OFT) has put BSkyB’s bid for Manchester United (see Manchester Utd Board Accepts £625m Offer From Sky) into extra time following a flood of complaints from fans, it has emerged.After receiving 350 responses from fans and shareholders, the OFT has extended its review by 15 working days to give the… Continue reading United Bid Faces Longer Review
