Capital Radio is revamping its websites to make them better reflect the style and output of the group’s radio brands. The new sites will have extensive content and design changes that will make them appear simpler, faster and easier to use.The main focus of the sites will centre around music, entertainment, football and online shopping,… Continue reading New Look For Capital Radio Websites
The Independent Television Commission has gained backing from the High Court over its ‘unbundling’ rule. The TV company Flextech’s challenge of the ITC’s ruling earlier this year, which claimed that the commission was acting outside of its legal powers (see Newsline), failed when the ITC received backing from the High Court..The ITC’s proposed unbundling plans… Continue reading ITC Gets Backing Over Unbundling
Jeff Eales of Granada Media reported briefly to the Nice MRG Conference on the work of the ITV Technology Group – formed to look at brand attribution and electronic trading.Most progress had been made with the former, the result of which, Jeff hoped, would be a standard industry list of naming conventions for advertisers, brands… Continue reading Brand Attribution Project Makes Steady Progress
Channel 4 announced today that it has struck a deal with AC Neilsen, the business information and analysis service, to purchase additional audience viewing data for the Republic of Ireland.The channel will now have access to quarter-hour viewing information from April 1998.Andy Barnes, commercial director of Channel 4, said after making the announcement: “Channel 4… Continue reading Channel 4 Secures Additional Audience Data
Bob Hulks bounded on to the MRG conference platform on Friday afternoon as independent chairman of the NPA Review Group, charged by all national newspaper publishers with “putting newspapers at the forefront of media research”.Newspaper investment in research is minimal, said Hulks – approximately 0.08p per £1 of advertising revenue (TV is about 0.32p, radio… Continue reading Newspapers “will take research initiative”
Following reports last week of GWR’s concerns about radio ownership rules (see Newsline), the radio group has called for current rules governing commercial radio ownership to be replaced by those similar to the ones governing television.GWR’s model calls for a 20% maximum audience share for radio, which is 5% more than the limit on television.… Continue reading GWR Finds A Model For Radio Ownership
The Radio Authority has announced that it is offering the new ILR licence for Telford to Telford FM (Telford Radio Ltd). The station will have a potential adult (15+) audience of 115,000 .The licence will come into affect as soon as Telford FM is ready to begin broadcasting.Radio Authority: 0171 405 2724
During the second session on Friday morning at this year’s MRG Conference in Nice, Gary Roddy, research executive at Channel 4, had the task of ‘tracking down the elusive viewer’.The problem of constant change over the last 30 years in everyday life means that these changes and the effect they have on the audience also… Continue reading Probing The Depths Of Audiences
A speech at the last conference which caught the imagination of Douglas McArthur of the RAB was the inspiration for the paper by Andrew Ingram (RAB) and Charlie Makin, the managing partner of Booth Lockett Makin. Radio Memories was inspired by McArthur’s desire to create a new milestone in radio research. BLM was then charged… Continue reading Radio Memories At The MRG
It was announced in the Commons yesterday by Gerald Kaufman, chairman of the Commons Culture, Media and Sport Select Committee, that the group is unanimously opposed to ITV’s proposal to scrap the News At Ten. The group voiced opposition to the move late last month (see Newsline), its criticism being that ITV is putting advertiser… Continue reading Select Committee Opposes News At Ten Move
