In 1983, less than half the population said that they would ever go to the cinema; last year three quarters of the UK visited the big screen at some point during the year. It seems that the movies have found a place in Britons’ hearts and it currently shows little sign of waning.Excepting a little… Continue reading Cinema Puts Bums On Seats
The Court of First Instance has criticised the European Commission for not acting within a reasonable time limit on the financing of public television channels in Spain. Following a complaint by the private commercial company Telecinco in March 1992, challenging the legality of state aid to public television channels, the Court found that by 1996,… Continue reading EU: EC criticised over inaction
The first full week’s data on the viewing of TV3, the new Irish TV channel (see Newsline) has been made available by The Media Bureau. TV3 is described as having got off to ‘an impressive start’, with some 75% of adults currently capable of receiving the channel having at least looked at the station.The channel… Continue reading TV3’s First Week Performance
The European Commission has decided on the content of a proposed directive which will require manufacturers and retailers to provide potential car buyers with information on vehicle fuel consumption. A Commission spokesman said: “The objective of the proposal is to direct consumer choice towards fuel-saving models and to contribute thereby to the Community strategy of… Continue reading EU: EC proposes “labelling” for cars
The Austrian Presidency and the Commission have tried to come up with a more precise definition of public service broadcasting in the EU. However, Germany has called for greater account to be taken of subsidiarity, believing that public sector broadcasting comes under the national competence of the MS. A spokesman for the Presidency said that… Continue reading EU: Public Service Broadcasting
The European Consumer Electronics Manufacturers Association has warned against the risk of the creation of a copyright monopoly, which it says would only benefit copyright holders. It is concerned that the draft EU Copyright Directive would restrict the use of electronic media by students and teachers. It has called on the EP and the Council… Continue reading EU: Warning against copyright monopoly
The WPP group and its member companies today launched BRANDZ, a research tool that helps clients to evaluate and develop their brands worldwide. The method analyses consumer loyalty and is capable of predicting likely changes in market share.WPP invested $6 million on the initial stages of this consumer market research study which quantifies the strength… Continue reading WPP Launches New Research
IPC Magazines is to launch its £1 million promotional campaign for TV Times on 12 October. The publisher announced a strong Autumn push for its titles earlier in the year (see IPC Plans Autumn Promotions Push).The TV ads for TV Times were created by Delaney Fletcher Bozell and feature Samantha Janus and Ally McCoist alongside… Continue reading IPC Launches TV Times Push
The Advertising Association has updated its position on commercial communication, to be considered in the context of the EP’s consideration of the Follow-Up Communication on Commercial Communications. The Advertising Association’s letter to Jessica Larive MEP, the EP Rapporteur, stresses the urgent need for the Commission to back its words with actions, especially when considering the… Continue reading UK: AA agrees new position for EP
The 4th Aerials Awards are taking place on 22 October this year, at BAFTA. The Radio Advertising Bureau (RAB) has revealed its shortlist for the awards, which are the UK commercial radio industry’s credit for outstanding radio creativity. The panel of judges will be as follows: Chris O’Shea – Banks Hoggins O’Shea (Chairman) Will Awdry… Continue reading RAB Reveals Shortlist For 1998 Aerial Awards
