The European Consumer Electronics Manufacturers Association has warned against the risk of the creation of a copyright monopoly, which it says would only benefit copyright holders. It is concerned that the draft EU Copyright Directive would restrict the use of electronic media by students and teachers. It has called on the EP and the Council… Continue reading EU: Warning against copyright monopoly
The WPP group and its member companies today launched BRANDZ, a research tool that helps clients to evaluate and develop their brands worldwide. The method analyses consumer loyalty and is capable of predicting likely changes in market share.WPP invested $6 million on the initial stages of this consumer market research study which quantifies the strength… Continue reading WPP Launches New Research
IPC Magazines is to launch its £1 million promotional campaign for TV Times on 12 October. The publisher announced a strong Autumn push for its titles earlier in the year (see IPC Plans Autumn Promotions Push).The TV ads for TV Times were created by Delaney Fletcher Bozell and feature Samantha Janus and Ally McCoist alongside… Continue reading IPC Launches TV Times Push
The Advertising Association has updated its position on commercial communication, to be considered in the context of the EP’s consideration of the Follow-Up Communication on Commercial Communications. The Advertising Association’s letter to Jessica Larive MEP, the EP Rapporteur, stresses the urgent need for the Commission to back its words with actions, especially when considering the… Continue reading UK: AA agrees new position for EP
The 4th Aerials Awards are taking place on 22 October this year, at BAFTA. The Radio Advertising Bureau (RAB) has revealed its shortlist for the awards, which are the UK commercial radio industry’s credit for outstanding radio creativity. The panel of judges will be as follows: Chris O’Shea – Banks Hoggins O’Shea (Chairman) Will Awdry… Continue reading RAB Reveals Shortlist For 1998 Aerial Awards
The EC has published a list of the national contact points and names for commercial communication issues. This is the list of government officials attending the Expert Group on Commercial Communications, the next meeting of which has been fixed for 22 October 1998.
European Commissioner Marcelino Oreja has insisted that a financial instrument be created at an EU level in order to attract more private investment to the production of European audio-visual works intended for international distribution. Speaking to EU Ministers of cultural and audio-visual affairs, Oreja described the lack of specific support to production as the “missing… Continue reading EU: Oreja calls for help to AV sector
Northcliffe Newspapers and Newsquest Media Group have teamed up to launch the www.thisisessex.co.uk website. Both groups own regional Essex titles, but claim that the website is far more than an extension of the titles, featuring domestic and international news and sport, business and show biz items, as well as weather forecasts, tide times, a business… Continue reading Essex Regionals Launch Website
The television production company Flextech, and cable group Cable & Wireless Communications (CWC), today signed a nine-channel, analogue and digital carriage deal. The deal covers Flextech’s wholly owned channels Bravo, Challenge TV, Living and Trouble, along with UK Gold, UK Arena, UK Horizons, UK Play and UK Style, from UKTV, the BBC/Flextech joint venture.On analogue,… Continue reading Flextech And CWC Strike Carriage Deal
Newsquest has launched two new paid-for titles in St Albans; St Albans Observer and Harpenden Observer.St Albans has been a city dominated by free newspapers in the past, sometimes with as many as 5 competing at one time. The launch in September followed Newsquest’s acquisition in July of Review Free Newspapers (see Newsline) which had… Continue reading Newsquest Launches Two New Paid-For Titles
