IPC announced this week that it is doubling its display ad staff, in an effort to restructure its music & sports group.The group is being split into three sales teams: music and lifestyle, sport and a group sales team, which will liase with large agencies working on consumer business. Two new ad directors will also… Continue reading IPC Doubles Its Forces
According to its first set of buy rate figures released this week, the movies-on-demand service Front Row is three times more popular than predicted at the time of its launch back in March (see Newsline). The buy rates were 34% for July.According to the independent RSMB quarterly survey for June, Front Row has a 1%… Continue reading Front Row Is First In Line
Sky has announced plans to create the first digital TV listings magazine to coincide with the launch of Sky Digital on 1 October. The Sky Digital TV Guide will be produced by Redwood Publishing, which already publishes the Sky TV Guide.BSkyB: 0171 705 3000
The Guardian and The Observer have set up an Integrated Solutions Unit (ISU) to offer advertisers cross media sales opportunities. Headed by Mary O’Hara, the unit will incorporate the sponsorship department, opportunities on the Guardian Unlimited internet sites, and database marketing.The advertisement department has also seen some new appointments…Chris Pelakanou and Adam Freeman have been… Continue reading Internal Changes At The Guardian And The Observer
Perhaps unsurprisingly, it was a satellite title, Sky TV Guide, that showed the highest circulation figure for the January-June 1998 ABC period. Cable Guide continues its growth showing the greatest percentage increase in circulation compared to last year’s figures.Cable Guide experienced a massive 45.6% increase, putting it in third place in the circulation battles within… Continue reading Television Listings Magazines – Cable Guide Leads The Way
Channel 4 has appointed Dan Brooke as head of marketing and development for the channel’s pay television services. Initially he will be responsible for the development of the Film Four digital TV channel set to launch in November (see C4 Secures Digital Film Channel Distribution).Brooke’s marketing work on the Film Four channel will extend across… Continue reading C4 Appoints Film Four Marketing Head
I hate to say I told you so, but it looks like ITV’s comedy series Duck Patrol is dead in the water. The latest week’s top thirty programmes list shows the show attracting an audience of only 5.93 million viewers, compared to 10.3 million for the first episode in the week ending 19/07/98 (I guess… Continue reading TV Viewing Summary W/E 09/08/98
Lad mag Loaded is to branch out into the world of men’s fashion later this month when IPC launches the new six-monthly title Loaded Fashion.Loaded Fashion – Front CoverLaunch editor, Beth Summers, says: “Loaded Fashion will be a fashion magazine for people who love clothes so much they just can’t get enough of them. People… Continue reading IPC’s Loaded Launches Six-Monthly Fashion Glossy
EMAP has announced a £9 million deal to buy the bulk of Register Information Services (RIS) and Shots magazine from the Register Group. Register Group was recently purchased by EMAP and eXtreme Information, but EMAP has also now completely bought out the services RIS and Shots, which will operate as parts of EMAP’s Business Communications… Continue reading EMAP Splashes Out On RIS
