The Independent Television Commission (ITC) was inundated with complaints this weekend about the latest Levi’s advertisement to grace the airwaves. The ad, which prompted over 200 complaints, features Kevin the hamster, who’s exercise wheel breaks, and Kevin eventually dies of boredom – the final shot shows his dead, stiff body being prodded with a pencil… Continue reading Hamster Death Shocks Viewers
Lowe Group, the advertising network, yesterday announced its acquisition of Azure Advertising, which will now be renamed Lowe Azure and continue to operate under its existing management.Furthermore, Lowe Group’s digital management consultancy, Decipher, is due to open for business on 1 September (see Newsline)The Lowe Group: 0171 225 3434
Agency estimates for July 1998 put total terrestrial TV ad revenue at £165.10 million, with year on year rises for ITV, Channel 4, Channel 5 and a loss for GMTV.Yet again all but Women recorded an increase in impacts for ITV year on year for July. Adults’ impacts were up 2% to 23,231 for ITV.… Continue reading TV Round-Up – July 1998
The editor of Muzik, who goes by the name Push, is leaving the title at the end of the week. Push has been with Muzik for the three years since its launch (see Newsline), and a year prior to that.He told Newsline yesterday: “Four years is a long time, and I just feel that I… Continue reading Muzik Editor Pushes Off
Although the concept of e-commerce is rapidly becoming as popular in Europe as in the US, US retailers are still far more aware of how best to exploit its full potential.According to a new survey-based report by strategic analyst Datamonitor, entitled Consumer E-commerce Markets Across Europe And The US, sharp contrasts still exist between the… Continue reading US Leads Europe In Exploiting E-Commerce Potential
Revenue Agency estimates for July 1998 put total terrestrial TV ad revenue at £165.10 million, with year on year rises for ITV, Channel 4, Channel 5 and a loss for GMTV.ITV’s total revenue was up by 2.3%, C4’s rose by 2.8%, and C5 revenue rose by 13.4% year on year. GMTV continues to lose ad… Continue reading TV Round-Up – July 1998
McDonalds has bought a national radio ad campaign using GWR’s Network Spot which covers the Group’s 31 AM and FM stations.GWR sales house Opus, unveiled the Network Spot in April this year (see GWR’s Opus Launches New Ad Plan) to offer advertisers a one minute prime-time spot just after the news between 11am and 6pm… Continue reading McDonalds Buys Opus Network Spot
UKTV has confirmed that its new music and comedy channel, UK Play, will be launching on the Sky Digital platform on 10 October. It is expected that the channel will sign a carriage deal with On Digital, the digital terrestrial broadcaster.UK Play will target a 16-24 year old audience with a mix of original and… Continue reading UK Play Will Run On Sky Digital From 10 October
Discovery Networks Europe has revealed that the Sky Digital service is to broadcast its three new channels.The channels are Discovery Sci-Trek, Discovery Travel and Adventure and Discovery Civilisations, and each of them will be broadcast daily from 8.00am to 2.00am, forming part of Sky Digital’s documentary features.Lastly, a UK version of its Animal Planet channel… Continue reading Discovery Reveals Three Digital Channels
ITV announced today that it has sealed sponsorship deals with Mars and Weetabix.Snickers is to sponsor On The Ball, ITV’s new football magazine TV series. Snickers is apparently ‘known for its youthful sporty brand image’, and spokesperson Gordon Storey said of the deal: “We are really pleased to have secured such a valuable broadcast opportunity… Continue reading ITV’s Double Sponsorship Score
