ITV announced today that it has sealed sponsorship deals with Mars and Weetabix.Snickers is to sponsor On The Ball, ITV’s new football magazine TV series. Snickers is apparently ‘known for its youthful sporty brand image’, and spokesperson Gordon Storey said of the deal: “We are really pleased to have secured such a valuable broadcast opportunity… Continue reading ITV’s Double Sponsorship Score
Agency estimates for July 1998 put total terrestrial TV ad revenue at £148.45 million, with year on year rises for ITV, Channel 4, Channel 5 and a loss for GMTV.ITV’s total revenue was up by 2.3%, C4’s rose by 2.8%, and C5 revenue rose by 13.4% year on year. GMTV continues to lose ad revenue,… Continue reading TV Revenue – July 1998
Politics and current affairs magazine, the New Statesman, is to launch a new design next month following two years of reader research.Publisher Spencer Neal says that the title intends to introduce more ‘magazine devices’ along with new iconography and a bolder, cleaner logo. He says that market research showed that New Statesman readers wanted to… Continue reading New Statesman Expands Magazine Feel
Country Life, the IPC title, is to launch an official website. Focusing on subjects such as the environment, architecture and fine arts, the title is coming into the technological age.The website is expected to be ready by early 1999, and promises to be original material, not merely a regurgitation of the magazine.According to the latest… Continue reading Mother Nature Goes Online
Monday A TV Round-Up For July will be available on Newsline and, for subscribers, a more detailed version will be available in the Terrestrial TV features list.Wednesday VNU Business Publications releases interim financial results.An MRG meeting covering masthead television will be held at 6:00pm at Leo Burnett. The first presentation, entitled Still Protecting The Viewer?,… Continue reading The Week Ahead
Agency estimates for July 1998 put total terrestrial TV ad revenue at £165.10 million, with year on year rises for ITV, Channel 4, Channel 5 and a loss for GMTV.ITV’s total revenue was up by 2.3% to £118.95 million, C4’s rose by 2.8% to £37 million, and C5’s stood at £9.15 million – a rise… Continue reading TV Revenue – July 1998
http://www.maxim-magazine.co.uk/Trawling through the weird and wonderful landscape that is the internet, this week I find myself at the Maxim website, a common destination – I’m sure – for many an (male) internet surfer.The relaunch of the Maxim site is much more accomplished design wise than its predecessor. There are many flashing, beckoning icons to be… Continue reading Website Of The Week – Maxim
Haymarket’s Formula One magazine, GPX, has been ‘suspended’ only four issues and six weeks into its life. The title was launched in July this year but since then it has failed to sell sufficient copies to keep it afloat.GPX‘s editor, Paul Fearnley, has returned to his old job as editor of Haymarket’s Motoring News and… Continue reading GPX Magazine Closes After Only 4 Issues
Surfing on the wave of its latest circulation figures (see Newsline), FHM is launching its own brand credit card.Publisher EMAP also has plans to formulate FHM holidays, which a spokesperson said would be “geared towards the FHM reader; adventurous holidays like white-water rafting.”FHM saw a 53% increase in its circulation in the latest ABC year… Continue reading FHM Celebrates Sales Success
IPC announced this week that it is doubling its display ad staff, in an effort to restructure its music & sports group.The group is being split into three sales teams: music and lifestyle, sport and a group sales team, which will liase with large agencies working on consumer business. Two new ad directors will also… Continue reading IPC Doubles Its Forces
