The Radio Authority issued a new directive today in response to several complaints regarding wind-up calls. The new trend involves presenters making ‘hoax calls’ on air posing as someone else to unsuspecting victims.Complaints have revealed, however, that unwitting victims may suffer some distress. For example, an incident on Viking FM in Hull in which a… Continue reading Radio Watchdog Stands Guard Over Hoax Calls
Over the duration of the British Grand Prix weekend at Silverstone, the ITV Formula One website (http://www.itvf1.com/) had over 500,000 visits. Sponsored by Ford, and produced in conjunction with Haymarket Publishing F1 magazine, the website proved itself to be an unprecedented success during the weekend according to ITV figures.Ian McCullough, operations director at ITV sales… Continue reading Silverstone Success For ITV Formula One Website
The Green Paper – Regulating Communications: Approaching Convergence In The Information Age – published today by the Department of Trade and Industry and the Department for Culture, Media and Sport sets out a framework for the possibility of merging telecommunications and broadcasting industries in the coming years.Margaret Beckett, President of the Board of Trade, said:… Continue reading Government ‘Green Paper’ Sets The Scene For The Fundamental Restructuring Of The Information Superhighway
The Commission has warned the US that it will seek redress from the World Trade Organisation unless the US Government places new legislation before Congress on labels of origin for European textiles by 20 August. In July 1996 the US introduced rules forcing EU textile manufacturers to label finished goods with the name of the… Continue reading EU: Pressure on the US
The annual report of the Data Protection Registrar has warned about an increasing threat to data privacy posed by the public sector. The DP Registrar cautions that the data matching activities of local authorities may be illegal, despite their objective of combating benefit fraud.
A new survey conducted by MediaTel and the Electronic Telegraph has shown that the media community has invested heavily over the last year in the technology required to receive and utilise net-based services.However, there is still relatively little activity when it comes to developing online advertising campaigns, according to the research conducted across the 125… Continue reading Media Industry Invests In The Internet But Is Less Keen To Advertise On It
More European Union funding for Europe’s audiovisual industry is expected to be agreed in 1999. A Communication adopted by the EC stresses the need for a financial instrument to attract more private-sector investment to audiovisual production. It recognised a number of ideas put forward at a recent conference in Birmingham under the banner of the… Continue reading EU: More funds for industry?
So the time has come when the major terrestrial channels announce their new programme schedules for the Autumn. First up is ITV which says its programmes will reflect the lives, interests and concerns of viewers.Among the gems on offer this year is the drama series Grafters starring Robson Green and Stephen Tompkinson. This is about… Continue reading ‘Refreshment, Renewal And Reality,’ Says ITV
An amendment to Germany’s Criminal Code has banned the advertising of lotteries or other forms of gambling involving chance if they have not been officially approved. Infringements can be punished by a fine or a prison sentence of up to one year. The new regulation applies equally to services from outside Germany, such as via… Continue reading DE: New tough law
The Food Advertising Unit of the Advertising Association has published a new study by Dr Brian Young, of Exeter University, of the attitudes and modes of comprehension of children of food advertising. Called ‘Children’s Categorisation of Foods’, it examines the responses of almost 800 children aged 7-13, and finds that children are not unduly influenced… Continue reading UK: Children understand advertising
