The Food Advertising Unit of the Advertising Association has published a new study by Dr Brian Young, of Exeter University, of the attitudes and modes of comprehension of children of food advertising. Called ‘Children’s Categorisation of Foods’, it examines the responses of almost 800 children aged 7-13, and finds that children are not unduly influenced… Continue reading UK: Children understand advertising
George Howarth, the UK’s Home Office minister, has outlined the future of casino deregulation and changes in gaming machine stake and prize limits in a written answer to a Parliamentary question. He also acknowledged the role of the UK Advertising Association in the formulation of the proposed changes. For casinos, deregulation will focus on the… Continue reading UK: Government to deregulate
The Radio Advertising Bureau (RAB) has carried out a survey on the station/listener dynamic, prompted by concerns voiced by chairman of advertising agency Banks Hoggins O’Shea, John Banks, that barriers to radio amongst advertising industry people could be based on their own listening prejudices.The survey illustrates that the industry underestimates the way in which people… Continue reading RAB Study Shows Listener Reality Contradicts Industry Views
TIE – the body representing the major toy industries across Europe – has complained to the European Ombudsman about what it says “appears to be a serious maladministration by the European Commission” in its failure to take action over the banning by Greece in October 1994 of the advertising of toys on Greek TV between… Continue reading EU: Greek toy case protest
Immediately following the conclusion of 1998’s soccer World Cup, public service broadcasters across the EU appealed to FIFA (football’s governing body), national governments and European institutions, for all matches of the next World Cup to be accessible to the European public as a whole on non-pay channels. After record viewing figures for the 1998 event,… Continue reading EU: New soccer row brewing
Broker Merrill Lynch has given Telewest Communications a buy recommendation following “increased efficiency” at the cable company.Telewest’s interims, due on the 6 August, should show EBITDA growth of 230% to £56 million on turnover up 24%, according to the report. This is a raise on Merrill Lynch’s previous forecasts which gave EBITDA for 1998 of… Continue reading Merrill Lynch Upgrades Telewest Report
Regional newspaper publisher, Newsquest, has appointed Simon Bradshaw as editor of the Newsquest Sussex titles, which include the Evening Argus.Bradshaw is currently executive editor at the Daily Record in Glasgow.Newsquest: 0171 420 2700
Commercial radio’s advertising awards, the Aerials, will this year introduce awards for ‘craft skills’. The new categories will be Best Direction, Best Sound Design and Best Casting.A separate panel of judges, convened by the Association of Radio Specialists, will listen to all the ads shortlisted for the awards and select the winners in the Craft… Continue reading Aerial Radio Awards To Reward ‘Craft Skills’
Culture Secretary Chris Smith has decided that vacancies on the Independent Television Commission, the Radio Authority and the Broadcasting Standards Commission will be advertised in the press for the first time.This follows the first ever advertising of BBC Governorships in March this year (see BBC Governorships To Be Advertised For The First Time). Advertisements will… Continue reading Vacancies On Broadcasting Public Bodies To Get Press Advertising For First Time
Scottish Media Group (SMG) has announced the appointment of Des Hudson as managing director of its publishing division. He takes over from Andrew Flanagan.SMG’s publishing division includes the Glasgow-based newspapers the Herald and the Evening Times.Subscribers can access the Press Planner by selecting “Press” from the drop-down box at the top of this page.Scottish Media… Continue reading Scottish Media Group Appoints New Publishing MD
