Perhaps unsurprisingly, it was a satellite title, Sky TV Guide, that showed the highest circulation figure for the January-June 1998 ABC period. Cable Guide continues its growth showing the greatest percentage increase in circulation compared to last year’s figures.Cable Guide experienced a massive 45.6% increase, putting it in third place in the circulation battles within… Continue reading Television Listings Magazines – Cable Guide Leads The Way
Channel 4 has appointed Dan Brooke as head of marketing and development for the channel’s pay television services. Initially he will be responsible for the development of the Film Four digital TV channel set to launch in November (see C4 Secures Digital Film Channel Distribution).Brooke’s marketing work on the Film Four channel will extend across… Continue reading C4 Appoints Film Four Marketing Head
Advertising network, the Lowe Group, has taken a majority stake in a start-up digital management consultancy called Decipher.Decipher will offer advice to client companies on how digital technologies can add value or even change their business; the company is to have a commercial rather than marketing emphasis.The consultancy will operate as a standalone company within… Continue reading Lowe Group Launches Digital Management Consultancy
EMAP On Air has a new sponsorship department in the pipeline dedicated to developing long-term major sponsorship opportunities for clients across Emap’s radio and TV interests.Charlie Norton has been appointed as head of sponsorship, and will head up a team covering Kiss, Magic and Metro brands, and The Box. As well as handling TV and… Continue reading EMAP Creates A New Sponsorship Department
Mike Matthew’s IPC Magazines is planning a grand promotional push this Autumn, featuring revamps, freebies and extensive advertising all to the tune of £7.5 million (see Newsline). In view of the latest ABC figures on many IPC titles, the group is going to need all the pushing it can get, as the January-June 1998 data… Continue reading IPC Titles Struggle In First ABC Audit Under New Management
In a UK broadcasting first, from 5 October both listeners and viewers will be able to tune in to the Chris Evans Breakfast Show as the programme is broadcast live on both Virgin Radio and Sky One.As revealed on Newsline last month (see Chris Evans Takes Radio To Sky One), Evans will broadcast one hour,… Continue reading Chris Evans Takes Virgin Radio Show To Sky One
The latest IPA Trends in Television Viewing Report covering the second quarter of 1998 shows a slight year-on-year growth in overall television viewing levels (up 1.5%).For the first time Channel 5 has captured an audience share in excess of 4% for a full quarter time period.The analysis of ITV’s performance against the targets set by… Continue reading C5 Achieves Over 4% Viewing Share For Q2 1998
The website exchangeandmart.co.uk has been awarded a certificate by ABC//electronic. In the audit period 7 June – 4 July 1998, the site recorded 1,016,630 page impressions and 101,423 sessions.Exchange & Mart’s new media manager, Michelle Hackworthy, said: “We are delighted with Exchange & Mart’s first web audit which shows a real demand for classified advertising… Continue reading Exchange & Mart Get Certified
In the on-going rumpus which surrounds the main contenders in the run up to the launch of digital television, Cable & Wireless Communications today announced that it will be launching its own interactive platform.CWC, the British cable TV and telephony subsidiary of Cable & Wireless, is basing the platform on Internet technology, and it is… Continue reading Introducing CWC TV: Coming To A Screen Near You Soon
The July Retail Prices Index was announced this morning as 163.0, a decrease of 0.2% on the previous month and a rise of 3.5% on July 1997. The headline rate of inflation last month stood at 3.7%.Subscribers can access RPI trends by selecting “Encyclomedia” from the drop-down box at the top of this page.
