A new survey conducted by MediaTel and the Electronic Telegraph has shown that the media community has invested heavily over the last year in the technology required to receive and utilise net-based services.However, there is still relatively little activity when it comes to developing online advertising campaigns, according to the research conducted across the 125… Continue reading Media Industry Invests In The Internet But Is Less Keen To Advertise On It
More European Union funding for Europe’s audiovisual industry is expected to be agreed in 1999. A Communication adopted by the EC stresses the need for a financial instrument to attract more private-sector investment to audiovisual production. It recognised a number of ideas put forward at a recent conference in Birmingham under the banner of the… Continue reading EU: More funds for industry?
So the time has come when the major terrestrial channels announce their new programme schedules for the Autumn. First up is ITV which says its programmes will reflect the lives, interests and concerns of viewers.Among the gems on offer this year is the drama series Grafters starring Robson Green and Stephen Tompkinson. This is about… Continue reading ‘Refreshment, Renewal And Reality,’ Says ITV
An amendment to Germany’s Criminal Code has banned the advertising of lotteries or other forms of gambling involving chance if they have not been officially approved. Infringements can be punished by a fine or a prison sentence of up to one year. The new regulation applies equally to services from outside Germany, such as via… Continue reading DE: New tough law
The Food Advertising Unit of the Advertising Association has published a new study by Dr Brian Young, of Exeter University, of the attitudes and modes of comprehension of children of food advertising. Called ‘Children’s Categorisation of Foods’, it examines the responses of almost 800 children aged 7-13, and finds that children are not unduly influenced… Continue reading UK: Children understand advertising
George Howarth, the UK’s Home Office minister, has outlined the future of casino deregulation and changes in gaming machine stake and prize limits in a written answer to a Parliamentary question. He also acknowledged the role of the UK Advertising Association in the formulation of the proposed changes. For casinos, deregulation will focus on the… Continue reading UK: Government to deregulate
The Radio Advertising Bureau (RAB) has carried out a survey on the station/listener dynamic, prompted by concerns voiced by chairman of advertising agency Banks Hoggins O’Shea, John Banks, that barriers to radio amongst advertising industry people could be based on their own listening prejudices.The survey illustrates that the industry underestimates the way in which people… Continue reading RAB Study Shows Listener Reality Contradicts Industry Views
TIE – the body representing the major toy industries across Europe – has complained to the European Ombudsman about what it says “appears to be a serious maladministration by the European Commission” in its failure to take action over the banning by Greece in October 1994 of the advertising of toys on Greek TV between… Continue reading EU: Greek toy case protest
Immediately following the conclusion of 1998’s soccer World Cup, public service broadcasters across the EU appealed to FIFA (football’s governing body), national governments and European institutions, for all matches of the next World Cup to be accessible to the European public as a whole on non-pay channels. After record viewing figures for the 1998 event,… Continue reading EU: New soccer row brewing
Following pressure from the Periodical Publishers Association (PPA) (see PPA Seeks To Clarify Magazines’ Masthead Restrictions), the ITC has revised its codes for masthead programming. The ITC recently decided to allow masthead programmes (programmes which are made or funded by a magazine or newspaper and have the same style and name) onto terrestrial television; previously… Continue reading ITC Revises Masthead Programming Code
