The Maxim website has been ‘extensively redesigned’ to give it a new look. The site is an offshoot of Maxim, the popular men’s title.The site has acquired a number of new interactive features, and started up Premier League predictions.Maxim: 0171 917 3912
The Premier League has completed its sponsorship line-up for the 1998/99 football season. Visa and Swatch have just secured deals with the FA to become executive and second-tier sponsors respectively.The FA said recently that it wished to clear the ‘clutter’ of advertisers by having only five major sponsors that will have their logos on perimeter… Continue reading Visa And Swatch Join Premiership Sponsors
Preparations for the launch of its digital satellite service on 1 October have seen annual profits at BSkyB fall by 13.6%. The satellite broadcaster’s increased spend on marketing and sports, along with investment in research and technology, has seen pre-tax profits at the company fall from £313.7 million last year to £270.9 million for the… Continue reading Digital Spend Hits BSkyB Profits
WPP, the worldwide communications service group, is to sponsor London’s first Arts College for the Media Arts. WPP’s 3 year committment to the project is part of the Government’s new schools initiative to make learning more relevant to the skills of future employers.WPP is also launching a post-production company, called ‘The Farm Post Production’ which… Continue reading WPP Group Invest In The Future
This week the Radio Authority is advertising small scale local FM radio licences for Lanarkshire, Scotland.Small-scale coverage will be within the unitary authority areas of North Lanarkshire and South Lanarkshire. Each licence will be for eight years from the start of broadcasting, and the closing date for applications is 8 December 1998.The Authority will be… Continue reading Radio Authority Advertises Scottish Local Radio Licences
The Independent Television Commission has defended itself as acting “within its powers” following the Judicial Review sought by Flextech in the High Court yesterday. The cable and communications company is seeking a review of the ITC’s decision to remove minimum carriage requirements for cable and satellite channels (see Newsline).A spokesperson for the ITC said that… Continue reading ITC Defends Itself Against Flextech
The regional press advertising market is currently enjoying a period of significant growth, according to figures recently released by the Advertising Association (AA).AA figures show that ad revenue was up by 8.5% to £2.237 billion between 1996 and 1997, although the Newspaper Society (NS) conducted a survey recently which showed growth to be higher still,… Continue reading Regional Press Enjoys Strong Revenue Growth, But Less Impressive Circulation Trends
Commercial radio this year saw a total revenue growth of 18.5% reaching £390 million. It achieved its higher ever quarter revenue with an increase of 27.7% year on year, reaching a figure of £112 million.According to the Radio Advertising Bureau (RAB), much of this year’s growth can be attributed to increased demand from national advertisers,… Continue reading High Revenue Growth For Commercial Radio
Northcliffe Newspapers Group has appointed Malcolm Pheby as managing director of its Lincolnshire Publishing Company.Pheby was named Newspaper Industry Editor of the Year in 1993, and has previously edited the Evening Star. He came to Northcliffe from the Express, where he was assistant editor.He commented: “It is a privilege to be appointed managing director at… Continue reading New MD For Lincolnshire Publishing Company
ITV sales house, Laser, has signed up internet technology company, Real Media, to provide ad management software for the ITV Formula 1 website (http://www.itv-f1.com/).Real Media’s software, Open Ad Stream, will manage all advertising and sponsorship on the site and provide post campaign analyses. The site currently has no advertisers but Laser claims that it receives… Continue reading Laser Signs Real Media For ITV F1 Website
