The Food Advertising Unit of the Advertising Association has published a new study by Dr Brian Young, of Exeter University, of the attitudes and modes of comprehension of children of food advertising. Called ‘Children’s Categorisation of Foods’, it examines the responses of almost 800 children aged 7-13, and finds that children are not unduly influenced… Continue reading UK: Children understand advertising
George Howarth, the UK’s Home Office minister, has outlined the future of casino deregulation and changes in gaming machine stake and prize limits in a written answer to a Parliamentary question. He also acknowledged the role of the UK Advertising Association in the formulation of the proposed changes. For casinos, deregulation will focus on the… Continue reading UK: Government to deregulate
The Radio Advertising Bureau (RAB) has carried out a survey on the station/listener dynamic, prompted by concerns voiced by chairman of advertising agency Banks Hoggins O’Shea, John Banks, that barriers to radio amongst advertising industry people could be based on their own listening prejudices.The survey illustrates that the industry underestimates the way in which people… Continue reading RAB Study Shows Listener Reality Contradicts Industry Views
TIE – the body representing the major toy industries across Europe – has complained to the European Ombudsman about what it says “appears to be a serious maladministration by the European Commission” in its failure to take action over the banning by Greece in October 1994 of the advertising of toys on Greek TV between… Continue reading EU: Greek toy case protest
Immediately following the conclusion of 1998’s soccer World Cup, public service broadcasters across the EU appealed to FIFA (football’s governing body), national governments and European institutions, for all matches of the next World Cup to be accessible to the European public as a whole on non-pay channels. After record viewing figures for the 1998 event,… Continue reading EU: New soccer row brewing
Following pressure from the Periodical Publishers Association (PPA) (see PPA Seeks To Clarify Magazines’ Masthead Restrictions), the ITC has revised its codes for masthead programming. The ITC recently decided to allow masthead programmes (programmes which are made or funded by a magazine or newspaper and have the same style and name) onto terrestrial television; previously… Continue reading ITC Revises Masthead Programming Code
A joint working party of the BBC, the Broadcasting Standards Commission (BSC) and the Independent Television Commission (ITC) have come together for the first time to announce new guidelines for the warning and description of violent programmes on television.The report, Violence And The Viewer has created a Statement of Common Principle, that forms guidelines within… Continue reading Clearer Warnings For Television Violence Planned
BSkyB’s sports channels suffered a significant decline in viewers during the World Cup as Sky did not have rights to broadcast any of the matches. BBC1, ITV and Eurosport, however, all benefitted from their coverage of World Cup matches.In cable and satellite homes Sky Sports 1’s average weekly viewing (hours:minutes) fell from 1:02 in June… Continue reading BSkyB Hit Hard By World Cup Viewing
In Germany the law dealing with advertising and health care has been altered. In future, print advertising need no longer contain an extensive set of detailed particulars concerning the product but should carry only the following standard text: “For information on risks and side effects please read the package leaflet and consult your doctor or… Continue reading DE: New regulations
EU ministers have decided that there should be no new or additional tax applied to electronic commerce. This was the result of a decision taken by the EcoFin Council on 6 July in Brussels, in anticipation of the OECD Conference on electronic commerce in Ottawa 6-8 October. In taking this decision EU ministers have largely… Continue reading EU: No new taxes
