A survey by Radio Rentals shows that just 5% of the UK population are aware that digital terrestrial television will be launching later this year.It also found that 28% of people had not heard of digital TV and 60% did not realise that set-top boxes will be needed to receive the services.Radio Rentals: 0118 930… Continue reading Survey Casts Shadow On Digital TV
The Directive on Privacy in Telecomms will become effective from 24 October this year; the Department of Trade and Industry is currently considering how to implement the Directive, which will mean telemarketing companies have to comply with extra legal requirements concerning targeting. The Directive is aimed at permitting members of the public to indicate that… Continue reading UK: Implementation of Telecoms Directive
The European Parliament has adopted the Mann report on electronic commerce and tele-shopping, voting in favour of a resolution which welcomed new initiatives to promote electronic trading. Industry Commissioner Martin Bangemann said that the question of taxation of transactions on the Internet had been raised and that the Commission would need to find a solution… Continue reading EU: Tele-shopping and commerce
The European Commission has sent to member state governments a draft agenda for the first meeting of the Expert Group on commercial communications, which will take place on 27 May 1998. A working paper on ‘The Regulation of Discounts in the Internal Market’ has also been distributed. The agenda – as expected – is largely… Continue reading EU: Expert Group assembles
IPC has announced that it will be investing in a relaunch for its ailing Options magazine. The monthly women’s title has seen its circulation fall from over 218,000 in 1986 to 127,000 in 1997.The new look will appear from the July issue, on sale June 5, and includes a “dramatically” different cover design in the… Continue reading IPC Gives Options A Makeover
Chrysalis Radio’s Galaxy network has signed two major new sponsorship deals with Diamond White and the Guardian ‘s Guide supplement.In a two-year deal with the Guardian, the Galaxy Network will carry the Guide‘s branding on a daily ten-minute slot devoted to covering entertainment listings. The two will also work together to provide localised, as well… Continue reading Galaxy Network Signs Two Sponsors
Yahoo! UK and Ireland have been issued with their first ABC //electronic certificate to include advertiser specific data, which allows campaign messages on websites to be measured.The certificate also shows that in March ABC //electronic recorded over 34 million page impressions for the Yahoo! site.Richard Foan, of ABC //electronic, commented: “The inclusion of advertising campaign… Continue reading Yahoo! Receives Advertiser Audit
Auto Trader Interactive has been issued with its second ABC //electronic certificate, showing that during April the http://www.autotrader.co.uk/ site received 2.646 million page impressions. This is up from 1.030 million for August last year.ABC //electronic: 01442 870 800
Associated New Media’s This Is London website has won the grand prix award at the New Media Age Effectiveness Awards event.The award, which is selected from the winners in each category, is aimed at reflecting a range of new media “ideals”, such as online promotion, design, build, targeting, branding and interactivity. Judges described Evening Standard… Continue reading This Is London Scoops Top New Media Award
Haymarket has announced the acquisition of IPC’s suspended Goal magazine (see IPC To Close Two Titles). The title will be merged into Haymarket’s FourFourTwo from the July issue, which is released on June 3.FourFourTwo‘s circulation currently stands at just over 88,000 and has been increasing steadily.Haymarket: 0181 943 5000
