Mirror Group’s New Media division has launched an internet sales house called Mirror Internet Sales.The new sales team includes David Kidman as sales executive responsible for the sporting-life.com site and Andrew Hulse, who joins from the Economist, becomes sales executive for the Mirror’s national newspaper sites.Mirror Internet Sales will also be looking to sell for… Continue reading Mirror Group Launches Online Sales House
This Friday The Mirror is to launch a new entertainment listings supplement called A List. On the same day The Sun also launches a similar guide called The Source.The Mirror‘s A List will replace the paper’s current Screen supplement; it will have double the pages (around 32) and is to be printed on higher quality… Continue reading Mirror And Sun Both To Launch Ents Guides
World Cup ’98 coverage on Talk Radio is to be sponsored by The Times in a deal which continues the paper’s ‘Under the Skin of Sport’ promotional campaign.The newspaper has also created an international version of its interactive fantasy football game. Participants in the game will be able to follow the teams’ progress on the… Continue reading Times To Sponsor Talk Radio World Cup Coverage
Express Newspapers has said that it will be launching a sports website in partnership with ITN.The site, to be called Express Sport Website, is expected to launch in the early Summer and will feature audio sports bulletins from ITN.Express: 0171 928 8000
GMTV has signed a sponsorship deal with Transitions Lenses which will see the optical lens company sponsoring the station’s weather forecasts. The association will begin in May and run until July.GMTV: 0171 827 7000
The Advertising Association has announced the publication of a new reference guide to EU rules on advertising, marketing and other commercial communications in Europe.The 140-page guide is edited by deputy director-general Lional Stanbrook and fills a long-standing gap in the industry’s reference literature.The European Advertising Briefing service is available by clicking here.AA: 0171 828 2771
Total terrestrial television was estimated to have brought in ad revenue of £198.61 million during March. Of this, ITV brought in £138.64m, C4 £43.9m, C5 £10.57m and GMTV £5.5m.There was little change among the ITV franchise holders, with only LWT showing a substantial change in revenue share – it slipped 1.7% points to 11% though… Continue reading TV Revenue – March
Luxembourg-based broadcasting company, CLT-UFA recently put its stakes in a number of UK radio stations up for sale. Following this the company has received proposals from a number of interested parties which it is currently examining.CLT holds a 62% share in Talk Radio, an 80% share in Atlantic 252 and all of RTL Country 1035… Continue reading CLT To Examine Bids For Its UK Radio Stations
Three of The Economist‘s display sales executives will be running in this Sunday’s London Marathon. Steve Middleton is running for the TV Times Leukaemia Research Fund, Patrick Williams for Save the Rhino and Rupert Harrow for Whizz-Kids. The Economist has pledged to double the sponsorship money they raise so if you would like to give… Continue reading Gluttons For Punishment
The Saturday edition of the Guardian will be featuring another new supplement from May 9. In addition to the changes already announced (subscribers see Guardian Makes Changes To Saturday Package), the Saturday paper will contain The Editor, a magazine that contains a compilation of news, views and reviews from other media.According to the Guardian, The… Continue reading Saturday Guardian Gets Another Supplement
