A new magazine has been launched to cater for the UK’s estimated ten million pet-owning households. Pet Power has been designed to hold an appeal across the pet market and be of interest to all animal lovers.Editorial covers practical care, health items, celebrity interviews, issues of pet ownership and wildlife in Britain.The initial print run… Continue reading Animal Lovers To Get Pet Power
The EC has published its 15th annual report on monitoring the application of Community legislation, assessing the transposition of Community law into national law. The number of complaints rose from 819 in 1996 to 957 in 1997, an increase of 17 per cent. A total of 121 alleged infringement cases were referred to the European… Continue reading EU: Infringement cases in 1997
The EP External Economic Relations Committee has unanimously adopted a report aimed at strengthening a 1994 Regulation for the banning of counterfeit and pirated goods in the EU. Following adoption of his report Jaime Valdivielso de Cué (EPP, Spain) said the current system controlling counterfeit merchandise makes it possible to block in customs any goods… Continue reading EU: Tougher action on piracy
1997 was a good year for advertising in the UK, with spending on advertising rising to £13.14 billion, a 6 per cent increase in real terms, according to figures from the Advertising Association, but 1998 and 1999 may show a less buoyant picture as the impact of the strength of sterling hits manufacturing and exports.… Continue reading UK: Recession ahead?
Enthusiasm for digital radio, heralded as the future of radio, today took another blow as one of only two groups believed to be applying for the national digital multiplex pulled out at the last minute.Digital Media Broadcasting (DMB) said earlier in the year (see New Company To Enter Bids For National Digital Radio Licence) that… Continue reading Digital Radio Is In An ‘Unlockable Downward Spiral’, Says DMB Chief
According to unofficial overnight figures from ITV, last night’s World Cup match between England and Romania attracted an average audience of 19.4 million and a share of viewing of 71%. ITV claims that viewing peaked at 21.6 million for the last quarter of an hour of the match.These figures do not record viewing outside the… Continue reading England v Romania Attracts 20 Million
New research by Taylor Nelson Sofres into World Cup sponsorship suggests that for 69 per cent of people sponsorship would make no difference to their likely use of a product. Not good news for the thirteen or so official World Cup ’98 sponsors and the numerous brands which have ‘unofficially’ associated themselves with the sport… Continue reading Sponsorship May Have Just The Effect You’re Not Looking For
The volume of direct mail in the UK has exceeded one billion items in three months for the first time. According to the Direct Mail Information Service the period January-March (inclusive) 1998 saw 1.1 billion pieces of mail posted, almost 18 per cent more than for the same period in 1997, while total expenditure was,… Continue reading UK: Direct mail soars again
The Radio Advertising Bureau (RAB) is calling for entries for its 1998 Aerial Awards. The Aerials are the UK commercial radio industry’s awards for outstanding radio creativity. This year’s ceremony will take place on 22 October at BAFTA.Advertisers must submit their entries before 10 July and can request a call for entries pack which includes… Continue reading Aerial Awards 1998 Call For Entries
At the infringement meeting of the EC, held on 18 June, the case concerning Polygram was accepted and was to be discussed at the meeting of chefs de cabinet on Monday 22 June. However there was insufficient support for pursuing both the Loi Evin and Greek toys’ cases. There was strong opposition from Santer, Papoutsis,… Continue reading EU: Bad news on infringement cases
