Foster’s lager and the ITV Network have signed a £750,000 broadcast sponsorship deal which will run across ‘post-pub TV’ for three nights, beginning on Friday 1 May at 10.40pm.The ‘No Worries’ weekend, the first ever sponsored showcase to run as a dedicated weekend, will be interspersed with 5 minute programmes presented by Mark Little of… Continue reading ITV Signs Weekend Sponsorship Deal With Foster’s
The March Retail Prices Index was announced this morning as 160.8, an increase of 0.3% on the previous month and a rise of 3.5% on March 1997.Subscribers can access RPI trends by selecting “Encyclomedia” from the drop-down box at the top of this page.
BT has launched a new service which offers British schools subsidised access to the internet. Schools can purchase unlimited access to online services for £445 a year for a standard telephone line, and £790 a year for a higher speed ISDN line; both will be set up to operate during normal school hours.The BT Schools… Continue reading BT Launches Schools Online Service
The release of Quarter 1 RAJAR data has been brought forward by one day to Thursday 30 April.The data will be available that afternoon on MediaTel and will be accompanied by Newsline reports.http://www.rajar.co.uk/
Regional newspaper group Southnews has launched a £59 million bid for Home Counties Newspapers. Southnews, which publishes over 50 local papers, said it was yet to receive a response from its target.The bid follows an attempted £52 million takeover of Home Counties by Johnston Press which ground to a halt in February following an investigation… Continue reading Southnews Launches £59m Home Counties Bid
More vehicles are being offered for sale on the internet, according to a motor trade survey published today.Motor Trader‘s ‘Business Monitor’ questioned 100 of the country’s 300 largest dealer groups and found that half had their own websites. 55% believed the internet would change the way they sold cars. Only 6% thought it would have… Continue reading Internet Car Retailing Grows
Future Publishing has announced the appointment of Jenny Hollander as senior sales executive of its PC Guide magazine. Hollander has moved backed to the UK from South Africa where she has worked on ad sales for The Sunday Times and Cosmopolitan.The June issue of PC Guide will feature a covermount of the children’s Living Book… Continue reading PC Guide Appoints New Sales Executive
Emap Online has announced that it will be transferring its third-party internet advertising sales operation to Real Media. This is to allow the sales house to focus on its own in-house sites.The non-Emap websites formerly sold by Emap are to be incorporated into the international portfolio currently represented by Real Media UK, a division of… Continue reading Emap Online Transfers Third-Party Sales
BBC Worldwide has appointed a top BT boss to become its new chief executive. Rupert Gavin is currently the managing director of BT’s Consumer Division, and will take up his appointment with the BBC on 1 July.BBC: 0181 743 8000
A direct mail questionnaire conducted by GWR Group has revealed that the strength of local radio brands in clients’ advertising campaigns is gaining weight. 73% of respondents to the questionnaire agreed with the statement, ‘Local radio advertising has more credibility with my clients.’All the respondents believed that bigger brands are now advertising on local radio;… Continue reading Local Radio Brands Important To Advertisers, Says Survey
