A DGXV working document entitled “Judging Self-Regulation: When does it make a meaningful contribution to the level of data protection in a third country” has been circulated to interested parties. The document proceeds from Article 25(2) of the data protection directive which requires the level of protection afforded by a third country to be assessed… Continue reading EU: EC considers data protection
EC consumer affairs officials of DG XXIV – specifically believed to be Christiane Specht and her Danish head of unit, Nymand-Christensen – have begun studying the relationship between schools and industry sponsorship in Belgium, France, Scandinavia, Spain and the UK to attempt to arrive at an overall view of the way different MS operate policies… Continue reading EU: Schools marketing under scrutiny
The Senate Commerce Committee has presented a tobacco bill that threatens drastically to curtail all advertising and marketing. The bill has two aspects. If the tobacco companies want limits to their future financial liabilities on health grounds, then they must accept previously proposed Food and Drug Administration (FDA) curbs, plus the additional ones proposed by… Continue reading US: More pressure on tobacco companies
Southern Newspapers has added a new free title to its portfolio in the shape of The Extra. It will appear in Romsey and is part of the Winchester Extra Series , initially having a 9,300 print-run.The publisher has also relaunched the paid-for Marlborough Times as a 24-page free tabloid.Southern Newspapers: 01703 424424
The EP Environment Committee has adopted its position on the text of the tobacco advertising proposal as approved by the Council. Accepting the advice of its Rapporteur, Christian Cabrol (UFE, F), the Committee voted by 36 to 7 (and 1 abstention) to adopt, as it stood, the Council’s common position on the proposal. The European… Continue reading EU: EP Committee approves text
The Advertising Association (AA) is publishing a new study called Making Sense of Advertising. The AA commissioned its Economics Committee to conduct the study in order to improve the debate on the economic and social effects of advertising.Some commentators, says the Association, argue that there are positive economic and social effects, whilst others deem the… Continue reading Make Sense Of Advertising With The AA
The Radio Advertising Bureau has published a new guide – the RAB Online Book – to complement a re-designed RAB website.The guide replaces the annual Radio Advertising Handbook as the compendium of information on commercial radio. It also acts as a navigation aid to the more frequently updated RAB website.The RAB website can be found… Continue reading RAB Launches Guide And New Website
Cable and satellite channel Eurosport has signed a sponsorship deal with McDonald’s which will cover the channel’s broadcast of all 64 World Cup games.McDonald’s is believed to have spent in the region of £1 million for the association which will be pan-European. McDonald’s traditionally negotiates deals on a country by country basis.McDonald’s brand will appear… Continue reading McDonald’s To Sponsor Eurosport’s World Cup
In the face of the controversies surrounding the easy availability of pornographic material on the internet, a company is planning to introduce coin-fed, uncensored web browsers in pubs. The result of the cocktail of lads, beer and the internet is guaranteed to be pretty squalid.A company called Purtech uses a system which is licensed from… Continue reading Web Round-Up – W/E 15/05/98
Scottish Radio today announced interim results for the half year to 31 March 1998 which showed a rise of 16% in turnover to £21.3 million while pre-tax profits increased 28% to £5.8m.The company, which owns radio stations including Moray Firth Radio and West FM and newspapers such as the Montrose Review and Kincardineshire Observer ,… Continue reading Profits Up 28% At Scottish Radio
