Mirror Group’s New Media division has launched an internet sales house called Mirror Internet Sales.The new sales team includes David Kidman as sales executive responsible for the sporting-life.com site and Andrew Hulse, who joins from the Economist, becomes sales executive for the Mirror’s national newspaper sites.Mirror Internet Sales will also be looking to sell for… Continue reading Mirror Group Launches Online Sales House
This Friday The Mirror is to launch a new entertainment listings supplement called A List. On the same day The Sun also launches a similar guide called The Source.The Mirror‘s A List will replace the paper’s current Screen supplement; it will have double the pages (around 32) and is to be printed on higher quality… Continue reading Mirror And Sun Both To Launch Ents Guides
World Cup ’98 coverage on Talk Radio is to be sponsored by The Times in a deal which continues the paper’s ‘Under the Skin of Sport’ promotional campaign.The newspaper has also created an international version of its interactive fantasy football game. Participants in the game will be able to follow the teams’ progress on the… Continue reading Times To Sponsor Talk Radio World Cup Coverage
Express Newspapers has said that it will be launching a sports website in partnership with ITN.The site, to be called Express Sport Website, is expected to launch in the early Summer and will feature audio sports bulletins from ITN.Express: 0171 928 8000
GMTV has signed a sponsorship deal with Transitions Lenses which will see the optical lens company sponsoring the station’s weather forecasts. The association will begin in May and run until July.GMTV: 0171 827 7000
The Advertising Association has announced the publication of a new reference guide to EU rules on advertising, marketing and other commercial communications in Europe.The 140-page guide is edited by deputy director-general Lional Stanbrook and fills a long-standing gap in the industry’s reference literature.The European Advertising Briefing service is available by clicking here.AA: 0171 828 2771
The UK broadcasts of NBC Europe are to be converted to the National Geographic Channel from 1 July this year. The change to National Geographic programming in the UK continues NBC’s partnership with the company in the US and Europe.The NBC news and entertainment format will continue to be broadcast in Germany and German-speaking regions.… Continue reading UK’s NBC Channel To Become National Geographic TV
The Saturday edition of the Guardian will be featuring another new supplement from May 9. In addition to the changes already announced (subscribers see Guardian Makes Changes To Saturday Package), the Saturday paper will contain The Editor, a magazine that contains a compilation of news, views and reviews from other media.According to the Guardian, The… Continue reading Saturday Guardian Gets Another Supplement
Carol Dukes, joint managing director of EMAP Online, will be leaving the company to join Carlton Communications as head of its new company, Carlton Online.As well as developing new sites and online business opportunities, Carlton Online will coordinate the broadcaster’s existing websites. It is also expected that the new arm will help develop interactive services… Continue reading Dukes To Head Up New Carlton Business
The difficulty of surviving in the new media environment was highlighted this week by the announcement that Lowe Howard-Spink has closed its Lowe Digital department. It is expected that the unit will be relaunched as a strategic consultancy in the next few months.The closure was blamed on the difficulty of making money from the competetive… Continue reading Lowe To Relaunch Digital Arm
