The 1997 IPA Chief Executive Survey has shown that 96% of the Institute’s members feel that it is extremely, very, or quite important to hold membership. This compares to 83% for the previous survey in 1989.Members consider that the most important functions performed by the IPA are industry representation and promotion, negotiating advertising agency interests… Continue reading IPA Gets Positive Feedback From Members
The ITC is launching an eight week consultation on whether the arrangements for cross-promotions between ITV and Channel 4 should continue after 1998.At the moment the two channels are required to cross-promote each others’ programmes twice per day, along with captioned voice-overs at “common junction points” between slots.The ITC now believes that it can be… Continue reading ITC Consults On ITV/C4 Cross-Promotions
The British government is expected this week to publish a White Paper on its proposed Food Standards Agency, amid controversy over who is to foot the estimated £200 million annual bill for the agency’s administration and running costs. The earlier fears that establishment of the FSA would be accompanied by an attempt severely to restrict… Continue reading UK: White Paper On New Agency
Following a recommendation from the ITC in October last year (subscribers see ITC Brands Pornography Channel Unacceptable), Chris Smith, Secretary of State for Culture, Media and Sport has announced that he intends to take action against the hard-core pornography channel, Eurotica Rendez Vous.Chris Smith confirmed that he is considering a proscription Order which will prevent… Continue reading State Steps In Against Satellite Porn Channel
Monday ITV will announce its future strategy at noon today, aimed at halting its decline in viewing figures.Tuesday The Retail Prices Index for December will be announced.Thursday Emap’s Red magazine launches, with a review appearing on Newsline.Friday Feng Shui for Modern Living hits the newsstands, published by Affinity.Also this week: Website of the Week and… Continue reading The Week Ahead
Richard Eyre, Chief Executive of ITV, has promised to reverse the audience share decline of ITV compared to other broadcasters in the past few years and bring it to over 40% of the total by the end of the year 2000.
The Commission’s failure to take action last month against Greece’s toy advertising TV ban has irritated the trade association Toy Industries of Europe (TIE). Although a majority of Commissioners have now voted in favour of taking action over the ban, which breaches EU rules on free movement of goods and services, there is no sign… Continue reading EU: Toymakers Angry At EC
The UK government has indefinitely postponed plans to deregulate the casino and betting industry, thus shelving proposals to permit the granting of as many as 25 new casino licences across the UK, and blocking the installation of more gaming machines in betting shops. The collapse of moves towards deregulation – which had been proceeding rapidly… Continue reading UK: Deregulation Postponed
In Belgium a national court has ruled that it does not have the authority to block an imminent government ban on tobacco advertising and sponsorship, due to come into force on 1 January 1999. The proposed legislation was challenged by a collaboration of local government, retailers and Formula One grand prix motor race organisers in… Continue reading BE: Legal Threat To Formula One
Emap Elan will be distributing mini-copies of its new magazine Red to various stores and newsagents as part of a £2 million promotional campaign for the title which launches on January 15.Kathryn Brown, editor of Red, says that the new glossy is for ‘modern women’ who have responsibilities but are are “still interested in style,… Continue reading Emap Launches ‘Red’ Sampler
