A recent survey by technology analysts Datamonitor claims that the introduction of digital terrestrial will see satellite broadcasters initially dominating cable and terrestrial providers.By 2002, says the report, 64% of the digital market will be catered for by satellite broadcasters. The struggle which digital terrestrial television faces is not due technological capabilities but is because… Continue reading Satellite Broadcasters May Dominate Digital Market
BSkyB’s plans were originally to launch its digital services in the Spring of this year; delays in production of the set-top technology, however, have forced the company to put its launch date back to the “second quarter” of 1998.Although SES has confirmed that the Astra satellite required will be moved to a new orbital position… Continue reading BSkyB Put Back Digital Launch
ITV has today announced peaktime audience share targets for the next three years as part of its “New Approach” strategy. The approach, which is the result of the 100-day consultation period, also sets out the specific ways in which strands and day parts can be improved.Speaking at a presentation to agencies and advertisers, ITV’s chief… Continue reading ITV Publishes Audience Targets For Next Three Years
Direct mail expenditure in the UK has grown to £6.2 billion a year (in 1996), according to the latest survey by the Direct Marketing Association (DMA).
A recent BMRB Internet Monitor survey has shown that over a quarter of Internet users (26%) believe that they watch television less as a result of having Net access. This trend was found to be predominant in the C2DE group.The survey also found that newspapers and magazines were suffering from less attention; 15% of Net… Continue reading Internet Usage Begins To Impact Other Media
The Italian government has introduced legislation establishing a code of self-regulation for television broadcasting, under which the networks will try to protect minors by not running advertising for alcohol, contraceptives and sexually-oriented telephone lines between the hours of 16:00 and 19:00. Advertising which portrays children in violent and abusive situations will be discouraged.
The Department of Transport has been in discussions with the EC Transport Directorate-General with the aim of producing draft EC proposals on road safety and car advertising. It is understood that these proposals will include a suggested code of practice for car advertising which may exclude speed and acceleration claims. The proposals are largely based… Continue reading UK: Road Safety Plans
The average editorial page is read by 70% of readers, with only a 1% variance between left and right, according to a new report from media research company MAGtrack. The findings are published in the first of MAGtrack’s Benchmark Reports, which it plans to produce every six months.The Reports analyse the data from over a… Continue reading MAGtrack Announces Benchmark Reports
Sporting Life PA has been issued with its first ABC //electronic certificate. The sporting-life.com website recorded just over 3 million page impressions during the month of August. The sports and betting site, a joint venture between the Press Association and the Mirror Group, was launched in December 1996.ABC //electronic: 01442 870 800
The 1997 IPA Chief Executive Survey has shown that 96% of the Institute’s members feel that it is extremely, very, or quite important to hold membership. This compares to 83% for the previous survey in 1989.Members consider that the most important functions performed by the IPA are industry representation and promotion, negotiating advertising agency interests… Continue reading IPA Gets Positive Feedback From Members
