The ABC has announced a major revision of its rules for the national newspaper industry in an attempt to improve the transparency of data supplied.Extensive discussions between the ABC, national newspaper publishers and media buyers has resulted in the revised set of rules which commences on 30 March 1998, for the April 1998 ABC audit… Continue reading ABC Revises National Newspaper Rules
The ITC has received two applications for the local delivery franchise for North Wales and South Cheshire (subscribers see ITC Invites Applications For Delivery Channels). By the deadline of 12 January 1998 the ITC had received applications from Cable and Wireless Communications and Metro Communications Ltd.C&W proposes to offer service to 275,000 homes in North… Continue reading Applications For North Wales Delivery Franchise
Nascent terrestrial broadcaster, Channel 5, has secured a sports coup by winning the rights to three of England’s qualifying games for the Euro 2000 finals. The games, which are all away, will come from Poland, Bulgaria and Luxembourg.The channel also has the rights to broadcast Scotland’s matches in the Czech Republic, Lithuania, Bosnia-Herzogovina, Estonia and… Continue reading C5 Shoots And Scores For Euro 2000
Advertising agency Manning Gottlieb Media (MGM) has closed the MGM Brann agency which was a spin-off association with the direct marketing agency, Brann Direct. MGM Brann was set up in December 1996 in an attempt to utilise each of the company’s particular skills and expertise.The business finished trading last December after a decision to close… Continue reading MGM Ends Brann Partnership
DMG Radio has received clearance from the Radio Authority to take over Essex Radio for £20.9 million.DMG previously held a 27% stake in Essex Radio and last September announced that it wished to increase its interest to 41%. Under the City Code a share of this size requires the stake holder to make a formal… Continue reading DMG Overcomes Regulatory Hurdle To Take Over Essex Radio
Reed Elsevier has put together a £200 million recompense plan for advertisers who fell foul of the irregularities in the Reed Travel Group’s circulation claims.Detailed recompense programmes have been developed following an assessment involving independent accountants, legal experts and circulation auditors of the extent of the misstatements over the period 1991 to 1997, which came… Continue reading Reed Announce Travel Group Update
Total terrestrial TV revenue for December (excluding GMTV) reached £172.3 million, according to agency estimates. ITV brought in £126.3m, C4 came in at £38m, while C5 earned £8m. GMTV’s revenue was up 3.3% to £5.68m.As far as the ITV franchises were concerned, Carlton performed well with a year on year increase in its revenue share… Continue reading TV Revenue – December
The Billett Consultancy has launched a tracking service for advertisers which claims to provide greater accuracy in measuring marketing effectiveness. The service, which is called Billetts Sales, Media Tracking (BSMT), is designed to enable advertisers to understand, track and exploit the relationship between business performance, advertising and ‘the rest of the marketing mix’.Billetts claims that… Continue reading Billetts Launch New Service For Advertisers
This Sunday, and for the next three weeks, the Observer will be attaching a free postcard city guide to its Life magazine. One side of the postcard will have a map of the city, with highlights of the best of the city’s bars, sights, shops and restaurants on the reverse. Accompanying the postcards will be… Continue reading Observer Runs Free City Guides
Rumours are currently abound that Pearson New Entertainment is planning to sell off its Future Publishing division. Although Pearson has so far said nothing, a number of speculative reports claim that the company has been in discussion with potential buyers.The position of Future Publishing in the marketplace may provide a clue as to just who… Continue reading Possibilities For Future
