Future Publishing will be launching its first science and technology magazine in the shape of Frontiers.The monthly title will launch on 26 March and aims to target readers who are “between” Focus and New Scientist. Frontiers will have an initial print-run of 60,000 copies and launches just a few weeks after BBC Magazines’ Tomorrow’s World… Continue reading Future Breaks New Frontiers
Following a reworked set of auditing procedures unveiled last month (subscribers see ABC Revises National Newspaper Rules), the Audit Bureau of Circulations is having to go back and reassess again its procedure for auditing bulk sales.The bulk sales rules currently require that publishers provide information about footfall, which is the number of people passing through… Continue reading ABC To Redraft Bulk Sales Audit Procedure
The men’s lifestyle sector again performed very well, with almost all the titles showing good increases. Again Loaded and FHM were very successful, showing year on year increases of 37% and 76% respectively. Title Jul 96 – Dec 96 Jul 97 – Dec 97 Actual Change % Change Arena 86,850 86,922 72 0.08 Bizarre n/a… Continue reading July-December 1997 ABCs – Men’s Lifestyle Sector
The computer market proved itself to be one of growth with many titles seeing exceptional year on year increases in sales.Notable among these were the Playstation and Nintendo 64 titles, despite the plethora of new magazines launching into this area. The Official Playstation Magazine, from Future, proved a great success with a massive 156% year… Continue reading July – December 1997 ABCs – Computer Magazine Sector
Howell Henry Chaldecott Lury has been identified as the best profit making company in the ad industry, according to a report by Plimsoll. With a pre-tax profit margin of 14.9% HHCL was closely followed by Maiden Outdoor with a 14.8% profit margin and S R Communications with a 13.8% margin.The Plimsoll Portfolio Analysis also points… Continue reading HHCL Is ‘Best Profit Making’ Agency, According To Report
In the TV magazine sector Sky TV Guide showed the highest circulation figure for this period, but it is Cable Guide and Home Entertainment that showed the greatest percentage increase in circulation compared to last year’s figures. Title Jul 96 – Dec 96 Jul 97 – Dec 97 Actual Change % Change Cable Guide 908,187… Continue reading July-December 1997 – TV & Cinema Sector
The pressing question of how (and why) to audit websites was addressed at the MRG meeting last night by Richard Foan from ABC //electronic and Mike Reed from BPA International. Both non-profit-making companies are using their history and knowledge of auditing print media in developing what they hope will be a ‘common currency’ for the… Continue reading MRG Evening Meeting: Website Auditing
Emap’s New Women magazine achieved the highest circulation with an increase of 23.84% on the same period last year. It’s Bliss and Period Living contributed to Emap’s success with increases of 37,513 and 21,492 copies respectively.Unfortunately for Emap they had to have one hitch which was Looks magazine continuing its fall with a drop of… Continue reading July – December 1997 ABCs – Women’s Monthlies
This six monthly period saw Somerfield Magazine enjoy an impressive first July – December audit as its main rivals all suffered losses. Indeed Good Housekeeping lost over 30,000 buyers, whilst percentage wise House Beautiful slipped 8% and World of Interiors dropped 5%. Title Jul 96 – Dec 96 Jul 97 – Dec 97 Actual Change… Continue reading July – December 1997 – Home Interest Magazine Sector
The biggest developments in the music magazine sector year on year perhaps surprisingly fell in the ‘teeny-bopper’ area of Smash Hits and Top Of The Pops magazines. Both of these titles showed a dramatic circulation increase compared with ABC figures from July-Dec 1996.ABC Comparisons, Jul-Dec 1996 – Jul-Dec 1997 Title Jul 96 – Dec 96… Continue reading July-December 1997: Music Sector
