Myatt McFarlane, publisher of titles such as Fun For Kids and Classic American , has bought Home & Life magazine from XL Communications, the company which went into receivership last week (subscribers see XL Calls In The Receivers).It is, as yet, unclear what the future of XL’s other titles will be, which include trade journals… Continue reading Home & Life Magazine Bought
POSTAR, the research body for the advertising industry, has developed a planning tool for use by advertising agencies. It will be available through Telmar, which will also provide training and back-up to agency users.The planner includes the pre-campaign planning and contractor summary sections of the full POSTAR system, designed to help agency planners compare the… Continue reading POSTAR Develops Planning Tool
Some sports sector titles audit their circulations yearly, whilst the rest are six monthly. Looking firstly at the yearly audits (the periods Jan-Dec 1996 to Jan-Dec 1997), the biggest change is a large drop in circulation for Coarse Angling. This title lost just over 17% of its circulation year on year, taking its figure to… Continue reading July-December 1997 ABCs – General Sport
Consumer interactive services markets in the UK will be transformed by the advent of digital TV, but the Internet will also be unrecognisable by 2002, according to a new report from Datamonitor, Consumer Interactive Services in the UK.The report says that interactive services will be the major differentiator in the digital TV markets. For example,… Continue reading Interactive Services To Be Revolutionised By 2002
IPC’s Circulation Department is planning to merge with the MarketForce Account Management team to create a new department at Tottenham Court Road.It will be headed by David Greene, who is appointed circulation marketing director from March 1. Currently IPC’s circulation director, Greene will join the MarketForce board and will take responsibility for the development of… Continue reading IPC And MarketForce Announce Merger
With the exception of Auto Trader the motoring magazines were fortunate enough not to suffer much with year on year losses being recorded. It was mostly good news for this sector. Significantly, where Auto Trader lost out Exchange & Mart (rising by 20.43%) and Auto Express (up 23.97%) made large gains. Title Jul 96 –… Continue reading July-December 1997 ABCs – Motoring Sector
ITV has won exclusive highlight rights to the England v Sweden away football match, which is part of the qualifying stages to the Euro 2000 competition.This is in addition to highlight rights for the four England home matches in the qualifying stages – against Poland, Sweden, Bulgaria and Luxembourg.ITV will also show highlights of England’s… Continue reading ITV Adds To England Highlight Rights
Most of the titles in this sector have experienced a drop in circulation compared to the same period in the previous year. The European Championship probably helped boost figures back in 1996 and with the World Cup just around the corner the next few months will probably see a pick up in circulation for the… Continue reading July – December 1997 ABCs- Football Magazine Sector
The Adscene group of newspapers has joined as a full member of the Newspaper Society. One of the few remaining newspaper groups outside full membership, Adscene is the 15th largest regional press publisher in the UK. It is already a member of the NS’s commercial arm, NS Marketing.Subscribers can access the Press database by selecting… Continue reading Adscene Joins NS
The men’s lifestyle sector again performed very well, with almost all the titles showing good increases. Again Loaded and FHM were very successful, showing year on year increases of 37% and 76% respectively. Title Jul 96 – Dec 96 Jul 97 – Dec 97 Actual Change % Change Arena 86,850 86,922 72 0.08 Bizarre n/a… Continue reading July-December 1997 ABCs – Men’s Lifestyle Sector
