Issue 9 of the European Commission’s newsletter Commercial Communications focuses especially on alcohol advertising, with French articles for and against the Evin Law. The article by Armand Hennon, from Entreprise & Prévention, includes the confirmation that the Evin Law has achieved the opposite of what was intended. Hennon reports that since the imposition of the… Continue reading EU: Evin Law Has Opposite Effect
Total terrestrial TV revenue for October, excluding GMTV, came in at £243.9 million according to agency estimates. Of this ITV brought in £181.3m (up 3.5% year on year), C4 brought in £51.8m (up 5.7%) and C5’s revenue was £10.7m (up from £9m in September). GMTV came in at £9.1m, down almost 7% from the previous… Continue reading TV Round-Up – October
MAID, now called the Dialog Corporation after its takeover of Knight-Ridder, has reported a fall in its losses from £2.4m in Q3 1996 to £592,000 for Q3 1997. Revenue however showed good growth – up 42% to £7.4m.Michael Mander, chairman of the Dialog Corporation, said that the integration plan for MAID and Knight-Ridder is “well… Continue reading Losses Decrease At MAID
The EC has adopted a proposal for a Council Recommendation on the protection of minors and of human dignity in audio-visual services. It defines the common objectives to be pursued and identifies the fields of co-operation and the suitable co-operation structures at European level. It accompanies a communication on the results of the consultation opened… Continue reading EU: Protection Of Minors
Losses for the year dropped at Chrysalis Group to £1.9 million from £5.4m. Turnover rose from £92.4m to £99m.Performance was especially good at the media group’s radio stations, which include Heart 106.2 FM and Galaxy 101.Chrysalis: 0171 221 2213
Former Heritage Secretary David Mellor is joining Classic FM to present a new series. The 2-hour programme, called Across the Threshold, is scheduled to appear on Sundays in 1998. It is hoped that the new offering will open up the world of classical music through conversations with star guests such as Vinnie Jones, Ken Livingstone… Continue reading Classic FM Signs Mellor
The Bank of Scotland and Volkswagen are to run national campaigns via the regional daily press for the first time. The deal will use The Word’s regional titles for both campaigns. VW’s ‘Affordability’ campaign, which will run until Christmas, will appear in 52 regional dailies. VW’s £120,000 spend was arranged by BBJ Media Services.58 regional… Continue reading VW And Bank Of Scotland Go Regional
The Advertising Association’s executive committee has approved seven policy recommendations for action by the UK government in the commercial communications sector. The UK Government assumes the Presidency of the EU for six months from 1 January 1998. The recommendations are available from the AA.
Virgin Megastores have linked up with the Box channel to launch the biggest sponsorship on cable TV in the UK.Virgin Megastores will sponsor Box Fresh, a programme which previews all new singles which are available for audience selection from that week. In addition the sponsorship will include the creation of a Virgin Megastore Text Page,… Continue reading Virgin Megastores Sponsor The Box
The Data Protection Registrar has published new guidelines for the interpretation of the 1984 Data Protection Act. The interim revision reflects certain new developments, including charges to the method of registration and the forthcoming Data Protection Bill, which will implement the EU’s Data Protection Directive.
