The Commission’s failure to take action last month against Greece’s toy advertising TV ban has irritated the trade association Toy Industries of Europe (TIE). Although a majority of Commissioners have now voted in favour of taking action over the ban, which breaches EU rules on free movement of goods and services, there is no sign… Continue reading EU: Toymakers Angry At EC
The UK government has indefinitely postponed plans to deregulate the casino and betting industry, thus shelving proposals to permit the granting of as many as 25 new casino licences across the UK, and blocking the installation of more gaming machines in betting shops. The collapse of moves towards deregulation – which had been proceeding rapidly… Continue reading UK: Deregulation Postponed
In Belgium a national court has ruled that it does not have the authority to block an imminent government ban on tobacco advertising and sponsorship, due to come into force on 1 January 1999. The proposed legislation was challenged by a collaboration of local government, retailers and Formula One grand prix motor race organisers in… Continue reading BE: Legal Threat To Formula One
The UK government, currently holding the Presidency of the Council of Ministers, has indicated that the EU draft Directive on consumer guarantees will have a high priority in its programme for the next six months. Jim Murray, President of BEUC, has met UK consumer affairs minister Nigel Griffiths and later expressed his disappointment that the… Continue reading EU: Consumer Guarantees
ITV has today announced peaktime audience share targets for the next three years as part of its “New Approach” strategy. The approach, which is the result of the 100-day consultation period, also sets out the specific ways in which strands and day parts can be improved.Speaking at a presentation to agencies and advertisers, ITV’s chief… Continue reading ITV Publishes Audience Targets For Next Three Years
Direct mail expenditure in the UK has grown to £6.2 billion a year (in 1996), according to the latest survey by the Direct Marketing Association (DMA).
A recent BMRB Internet Monitor survey has shown that over a quarter of Internet users (26%) believe that they watch television less as a result of having Net access. This trend was found to be predominant in the C2DE group.The survey also found that newspapers and magazines were suffering from less attention; 15% of Net… Continue reading Internet Usage Begins To Impact Other Media
The Italian government has introduced legislation establishing a code of self-regulation for television broadcasting, under which the networks will try to protect minors by not running advertising for alcohol, contraceptives and sexually-oriented telephone lines between the hours of 16:00 and 19:00. Advertising which portrays children in violent and abusive situations will be discouraged.
The Department of Transport has been in discussions with the EC Transport Directorate-General with the aim of producing draft EC proposals on road safety and car advertising. It is understood that these proposals will include a suggested code of practice for car advertising which may exclude speed and acceleration claims. The proposals are largely based… Continue reading UK: Road Safety Plans
The average editorial page is read by 70% of readers, with only a 1% variance between left and right, according to a new report from media research company MAGtrack. The findings are published in the first of MAGtrack’s Benchmark Reports, which it plans to produce every six months.The Reports analyse the data from over a… Continue reading MAGtrack Announces Benchmark Reports
