The PPA, IPA and ISBA have announced the launch on 23 March of a major new project, the Quality of Reading Survey (QRS), which aims to provide new readership data to the advertising industry.The £500,000 survey, conducted by NRS contractor RSL, will present quality of reading data for major consumer magazines and most newspaper sections,… Continue reading Readership Survey Gets Ready For Launch
In the state of Florida outdoor advertising of tobacco products will disappear this coming week, following a move by the tobacco industry to comply with recent legislation banning outdoor advertising. The ban is part of Florida’s $11.3 billion legal settlement with the tobacco industry.
The Irish Times website received 4.25 million page impressions from 396,131 users during October 1997, according to figures from ABC //electonic.The website, which can be found at http://www.irish-times.com/, is the first Irish newspaper to receive an ABC //electonic certificate.ABC //electronic: 01442 870 800
The ITC has announced that Channel 4 is to pay £89.9 million to the ITC for distribution to ITV licensees under the statutory arrangements of the Broadcasting Act 1990. The Act states that where Channel 4’s revenue exceeds 14% of the total television qualifying revenues of ITV, Channel 4, Channel 5 and S4C, 50% of… Continue reading Channel 4 To Pay ITV Statutory £90m
Despite the currency turmoils in parts of the Far East the outlook for growth in the Asia-Pacific TV and information sectors is rosy, according to a study by the US investment bank Salomon Smith Barney. TV revenues in the region will grow by an average 13 per cent annually in the years up to 2005,… Continue reading US: Asian Turmoil No Problem
Various long-standing infringements of the EC law on the free movement of goods and services within the EU remain unresolved while European industry protests at the Commission’s inaction continue to grow. The French Loi Evin – which bans almost all advertising of alcohol and the use of sponsorship messages by alcoholic beverage producers – is… Continue reading EU: Delays In Infringement Cases
In the light of the draft code of conduct for car advertising, as proposed under the UK Presidency of the EU, the German advertising trade body, the ZAW, has held a meeting with the president of the German Automobile Association, the VDA. The two agree that there is no call for such a European-wide code,… Continue reading DE: German Opposition To Car Code
The European Parliament has finally approved a Directive aimed at guaranteeing the protection of users of voice telephony and defining the universal service for the telecoms sector. The vote confirmed the agreement reached last month at the end of the conciliation procedure with the Council. This text – which now replaces Directive 95/62/EC on voice… Continue reading EU: Telephony Directive Adopted
The authorities in South Africa have proposed to the Codex Committee on Food Labelling of the joint FAO/WHO Food Standards Programme a set of rules for the definition of ‘sports’ and ‘energy’ drinks. Such an initiative has often, in the past, led on to calls within the same organization, for advertising bans. The 26th Session… Continue reading EU: Sports Drinks Under Spotlight
Emap Pursuit has closed its Gallop title after 18 months of publication.The equestrian title’s sales were said to have been disappointing for Emap, which had aimed for a circulation of around 50,000.Emap Pursuit: 01733 465212
