TSB is to link up with the Box cable music channel to create an interactive sponsorship called ‘Contact’.The deal, worth £120,000, involves TSB sponsoring the Box’s interactive programming which allows viewers to request videos from an interactive “jukebox”.The sponsorship credits will run throughout the daily show which is broadcast between the hours of 2am and… Continue reading TSB Sponsors Interactive Box
The EU Telecoms Council adopted, without debate, the directive on the protection of personal data transmitted by means of telecommunications, known as the ‘ISDN’ directive. The directive aims to ensure a high level of privacy protection in the face of the growth in digital telecoms networks which has made it possible to introduce new functions,… Continue reading EU: Council Adopts ‘ISDN’ Directive
The Advertising Association has announced that, following a Council meeting, two new members will be joining the organisation. The Direct Selling Association (DSA) and Public Relations Consultants Association (PRCA) will become members as from 1 January 1998.…The AA, with the support of the Department of Trade and Industry, has published a revised edition of its… Continue reading Advertising Association News
The European Commission has proposed the compulsory labelling of food made from genetically modified soya beans or maize. This follows on from the Commission’s adoption of the Regulation on labelling of such food, in line with Article 4 of Directive 79/112 EEC, which allows the Commission to introduce particular labelling requirements for specified foodstuffs. As… Continue reading EU: Compulsion Proposed
Culture Secretary Chris Smith has announced the cultural and audio-visual agenda for the period of the UK Presidency of the EU, starting on 1 January 1998. The UK’s Presidency will feature a seminar of EU Culture and AV ministers in Macclesfield, 17-18 March, an audiovisual conference “Challenges and Opportunities of the Digital Age”, in Birmingham,… Continue reading UK: Government Sets Council Agenda
The decision by the EU to introduce a Directive to phase out tobacco advertising and sponsorship by 2006 against objections from Germany and Austria – has so angered the German cigarette industry that it plans to take legal action against the ban, even if the German government does not. According to Ludger Staby, chief executive… Continue reading DE: German Opposition Grows
Cordiant, which closed at 110p on Friday, split into two stock-market listings yesterday and started trading as Cordiant Communications and Saatchi & Saatchi (subscribers see Cordiant Announces Demerger).Reception to the new shares was cool however, with Cordiant closing a penny down to 109p while Saatchi & Saatchi finished unchanged at 110p. Early trading this morning… Continue reading Tentative Start For New Cordiant Shares
The EC has published a Green Paper on convergence between technologies and ownership in the information, media and telecommunications sectors. The powerful advance of digital technologies is drawing these three sectors closer together, with the Internet providing one of the most important impetuses for development. Given that more than 15 per cent of the total… Continue reading EU: Green Paper On Convergence
The EU Telecoms Council meeting in Luxembourg has welcomed a policy announced by the European Commission aimed at strengthening security and confidence in electronic commerce. In the conclusions adopted by EU Ministers, the Council invited the Commission to present a proposal for a Directive on electronic signing as soon as possible. The Commission considers that… Continue reading EU: Council Supports Encryption Framework
The brewing company Anheuser-Busch, which is paying an estimated $30m to co-sponsor the World Cup Soccer championship in France in 1998, has given up its fight to advertise its Budweiser beer brand through poster sites inside the French stadiums where the matches will be played. The Loi Evin bans all alcohol advertising and sponsorship from… Continue reading FR: Anheuser-Busch Gives Up
