The media agency created by a partnership between Christine Walker and M&C Saatchi is to take under its wing the Saatchi’s current media buying operations. Walker Media, which is to become operational next January, will house the team but it will retain its autonomy. A spokesperson for M&C Saatchi stressed that current clients’ contracts will… Continue reading Walker Media Envelopes M&C Saatchi Media Buying
Total terrestrial TV revenue for October, excluding GMTV, came in at £243.9 million according to agency estimates. Of this ITV brought in £181.3m (up 3.5% year on year), C4 brought in £51.8m (up 5.7%) and C5’s revenue was £10.7m (up from £9m in September). GMTV came in at £9.1m, down almost 7% from the previous… Continue reading TV Revenue – October
Barnett’s Taxi Advertising has produced a research model of audience coverage and frequency for taxi advertising in central London.In conjunction with MVA, which helped to develop BUSADS, Barnett’s Taxi Research uses the National Travel Survey, the London Area Transportation Survey and face to face surveys of taxi drivers to measure the OTS of adverts on… Continue reading Research For Taxi Ads Launched
Flextech Plc. has announced the appointment of Maurice Saatchi as a non-executive director. The co-founder of Saatchi & Saatchi Advertising is described by Flextech’s chairman Adam Singer as possessing “knowledge of the media and particularly the advertising industry [which] will be extremely valuable to Flextech”.Flextech is the BBC’s commercial partner in the UKTV cable/satellite venture.…The… Continue reading Flextech Appoints Lord Saatchi
The IPA Media Policy Group has said that no ITV sales house should strike ITV-wide share deals with advertisers and agencies.The Group, headed by Ray Kelly, says that while it is acceptable to base deals on percent of total advertising or percent of total television, “it would be anti-competetive to stipulate an ITV share or… Continue reading IPA Urges Against ITV Network-Wide Share Deals
MTV Europe has announced details of its further regionalisation throughout mainland Europe and the UK. The second phase of its strategy will see programming, production and key support personnel transferring from the London headquarters to the increasingly self-sufficient regions. Ultimately, total responsibility will be given to the regions for marketing, advertising sales, human resources and… Continue reading MTV Continues To Regionalise
The weakest article in Adrenalin is the one which adorns the front cover whilst the rest are obscured by a competition flap (have a look). Why? Because this article is about Angelica, “Baywatch’s hottest new babe”. The tenuous link between adventure sports and Angelica is that she is very likely to make your heart beat… Continue reading First Issue Review – Adrenalin
Chinese authorities have announced that from 1998 CCTV, the country’s only national TV station, will not be permitted to broadcast spirits advertising on prime time TV. The ban will also apply to corporate image campaigns for distilled beverage producers between the hours of 7pm and 8pm.
Brown Bear Publishing has now launched its online “newsstand” site where Internet users can browse a variety of magazines and buy subscriptions to the titles.The site, which can be found at http://www.subscriptions.co.uk, features magazines from the sport and fitness, teenage, travel, music and fashion markets. Daniel Squirrel, chief executive of Brown Bear, told Newsline that… Continue reading Subscription Site Launches
