Total terrestrial TV revenue for October, excluding GMTV, came in at £243.9 million according to agency estimates. Of this ITV brought in £181.3m (up 3.5% year on year), C4 brought in £51.8m (up 5.7%) and C5’s revenue was £10.7m (up from £9m in September). GMTV came in at £9.1m, down almost 7% from the previous… Continue reading TV Revenue – October
Barnett’s Taxi Advertising has produced a research model of audience coverage and frequency for taxi advertising in central London.In conjunction with MVA, which helped to develop BUSADS, Barnett’s Taxi Research uses the National Travel Survey, the London Area Transportation Survey and face to face surveys of taxi drivers to measure the OTS of adverts on… Continue reading Research For Taxi Ads Launched
The Box, EMAP’s cable music TV channel, has announced today that it is to launch a new music channel on cable and satellite called Magic.Due to launch in Spring 1998, Magic will cater for the 25-44 age group – an older audience than the Box’s current audience of 12-35 year olds. It will focus on… Continue reading Box To Launch Sister Channel
After months of negotiations, agreement has finally been reached between the European Parliament and the Council in the Conciliation Committee on the telecoms directive (formerly known as the ISDN directive). The directive is designed to safeguard privacy and personal information in the context of an open market in telecommunications services. Manuel Medina Ortega (E, PES),… Continue reading EU: Telecoms Text Agreement
William Kennard, new chairman of the Federal Communications Commission, has continued the tough line of his predecessor, Reed Hundt, on the issue of alcohol advertising on television. Kennard has endorsed the idea of an inquiry in TV spirits advertising, promising to discuss the matter with his fellow Commissioners before the new Commission meets for the… Continue reading US: FCC Continues Tough Line
Information company Taylor Nelson AGB has just announced that it is to buy French rival Sofres for £119 million. The deal, which is expected to be completed in the next three weeks, will create the fourth largest marketing information company in the world.TNAGB said that the reasons for the alliance with Sofres were its common… Continue reading Taylor Nelson Buys French Rival
The ITC has called into question product exposure in television programmes in its recent complaints report. A Tyne Tees children’s show contained a studio interview with ‘a Lego bloke from Legoland’ who proceeded to talk about Lego products. The interview was followed by a competition offering the prize of a trip to Legoland or Lego… Continue reading Children’s Show Criticised For Over-Exposure Of Lego Products
Marie-Georges Buffet, France’s sports minister, has said that strict alcohol advertising rules will not be altered to allow World Cup soccer sponsor Anheuser Busch, the US brewing company, to advertise its Budweiser beer at the World Cup finals in France next year.
The Broadcasting Standards Commission (BSC) has produced a draft of its new Code on Fairness and Privacy. The Broadcasting Act 1996 required the newly-formed BSC to produce the codes of conduct which have been constructed in consultation with over 200 interested parties. The code is a statutory requirement for broadcasters.Copies of the code will be… Continue reading Fairness And Privacy Codes
The Internet recently faced what was perhaps its biggest test to date. The world logged on in anticipation of Judge Hiller Zobel’s announcement of the fate of Louise Woodward. His decision was to be posted first on the Internet and disseminated from there. In theory then, anyone in the world was allowed access to the… Continue reading Web Round-Up W/E 21/11/97
