A survey by Taylor Nelson AGB reveals that 46% of respondents would be “quite interested” in buying a box to receive digital television. Only 6% however would want digital TV “as soon as it was available”.Price is obviously an important factor and most people would want it to cost under £100 while heavier viewers would… Continue reading 46% Interested In Digital Box
A number of key radio industry figures have attacked the BBC for promoting its own radio services on BBC television. The Corporation’s recent “Perfect Day” production is quite possibly the catalyst for the criticism as it is seen as a three or four minute solo-spot advertisement. An advertisement for which, much to the chagrin of… Continue reading Radio Industry Denounces BBC’s Self-Promotion
Southnews has reported a 38% year on year rise in interim pre-tax profits from £2.68 million to £3.7 million. Strong growth in recruitment advertising helped lift turnover 14% to £21m.The regional newspaper publisher said that while it was interested in further acquisitions, it was not prepared to pay the prices being asked.Southnews: 0181 424 8883
Sir Robin Biggam, the ITC Chairman, has said that the digital age would not lead to a decrease in quality and diversity by ITV companies.Speaking at a Voice of the Listener conference yesterday, Sir Robin stressed that ITV licensees remained committed to the concept and principles of public services and positive programming requirements: while there… Continue reading ITC Believes In Digital
The ITC has announced the appointment of the Archbishop of York, the Most Rev and Rt Hon Dr David Hope, to chair the Central Religious Advisory Committee which advises the BBC, the ITC and the Radio Authority on religion.Dr Hope has experience of broadcasting for both the BBC and independent television and “welcomes the opportunity… Continue reading Archbishop Appointed By ITC
The weakest article in Adrenalin is the one which adorns the front cover whilst the rest are obscured by a competition flap (have a look). Why? Because this article is about Angelica, “Baywatch’s hottest new babe”. The tenuous link between adventure sports and Angelica is that she is very likely to make your heart beat… Continue reading First Issue Review – Adrenalin
Total terrestrial TV revenue for October, excluding GMTV, came in at £243.9 million according to agency estimates. Of this ITV brought in £181.3m (up 3.5% year on year), C4 brought in £51.8m (up 5.7%) and C5’s revenue was £10.7m (up from £9m in September). GMTV came in at £9.1m, down almost 7% from the previous… Continue reading TV Revenue – October
Barnett’s Taxi Advertising has produced a research model of audience coverage and frequency for taxi advertising in central London.In conjunction with MVA, which helped to develop BUSADS, Barnett’s Taxi Research uses the National Travel Survey, the London Area Transportation Survey and face to face surveys of taxi drivers to measure the OTS of adverts on… Continue reading Research For Taxi Ads Launched
Flextech Plc. has announced the appointment of Maurice Saatchi as a non-executive director. The co-founder of Saatchi & Saatchi Advertising is described by Flextech’s chairman Adam Singer as possessing “knowledge of the media and particularly the advertising industry [which] will be extremely valuable to Flextech”.Flextech is the BBC’s commercial partner in the UKTV cable/satellite venture.…The… Continue reading Flextech Appoints Lord Saatchi
