Publisher Dennis & Beyond has secured the contract to publish the customer magazine for CompuServe, the online service provider, which has over 400,000 UK members. Jo Weatherall will be the new publisher.The title was previously published by Emap.Dennis & Beyond: 0171 637 7931
How will Channel 5 now develop?The speaker for this part of the conference was Dr Stephan Buck who is group research director of Taylor Nelson AGB. He started by saying that it had been widely accepted that the station had not exactly got off to a spectacular success but it was too early to be… Continue reading Admap Conference â Channel 5 Six Months On: Firecracker or Damp Squib? (Part II)
The Radio Authority has said that it intends to advertise the national digital multiplex in March 1998, with guaranteed capacity for the three national commercial stations as well as five or six other services.The advertisement of local digital licences will then get under way as soon as the mix of programme formats to be provided… Continue reading Radio Authority Announces More Digital Details
Bristol United Press has announced pre-tax profits of £6.9 million for the six months to September, up from £4.2m last year. Turnover grew from £31.2m to £33.8m.BUP said the increases were due to a growth of 13% in ad revenue, with recruitment ads doing particularly well, and favourable newsprint prices. However, chairman James Evans said… Continue reading Good Results At Bristol United Press
Scottish Media has raised almost £8 million by selling the investment properties that came with its acquisition of Grampian Television (subscribers see STV And Grampian Merge).The £7.9m deal will see Aberdeen-based property developer, Esson Properties, buy Glenburnie Properties.Scottish Media Group: 01224 846846
According to unofficial overnight estimates, Channel 4’s premier screening of Trainspotting was watched by a peak audience of 4.26 million individuals, which is a TVR of 7.7.The average audience was just over 3 million and attracted a peak ABC1 Adult audience of 1.8m. The film was particularly popular in the C4 Northern and Southern macro… Continue reading 4 Million Viewers For Trainspotting
This week’s main feast from the BBC was born in the form of five nightly episodes of Eastenders. The main theme was Ian Beale’s little jaunt to Italy in an attempt to right the wrongs done unto him by that ‘flaming jezebel’ of an ex-wife Cindy and ‘get the kids back’. The Mitchell brothers were… Continue reading TV Viewing Summary W/E 16/11/97
Capital Advertising, the new Capital Radio sales outfit formed from the disbandment of Media Sales and Marketing (subscribers see Capital Buys Virgin Radio), opens its doors today and sales director Fru Hazlett is hopeful that the new outfit will be able to be successful not only in its own right but will also help to… Continue reading Interview – Fru Hazlett, Group Sales Director, Capital Advertising
The Independent Television Commission has revised its Code of Advertising Standards and Practice to require advertisers to indicate the total price of goods which are to be paid by instalments. The change to the price claims rule takes immediate effect.The ITC believes that showing on-screen the full price payable for goods when paying by instalments… Continue reading ITC Changes Ad Code
C5 has announced the appointment of Jim Hytner as its new director of marketing and communications.Hytner is joining from BSkyB, where he is marketing director, to develop the strategy for 5’s next phase of development. He will join in early 1998.The appointment follows the departure of David Brook to Channel 4 as director of strategy… Continue reading Hytner Leaves BSkyB For C5
