Channel 5 is planning to split its currently national sales team into four regional operations in order to target a wider brand base. The new structure will follow the framework of the existing regional ITV companies which roughly break into the four areas of London, the North, Scotland and the rest of the country. The… Continue reading Channel 5 To Split Advertising Sales Into Regions
In an effort to become recognised as a marketing and communications business Saatchi & Saatchi Advertising is to become just Saatchi & Saatchi. Chief executive Kevin Roberts says that the brand will now convey communications ideas, not just advertising. This name-change follows last week’s demerger from Cordiant.Saatchi & Saatchi: 0171 436 4000
The WH Smith’s ad starring Nicholas Lyndhurst took the National TV Award for best advertisement at last night’s ceremony. Actor David ‘Del Boy’ Jason came away with three awards (most popular actor, most popular comedy performer and most popular comedy programme for Only Fools And Horses). Michael Barrymore won most popular entertainment presenter for the… Continue reading AMV’s WH Smith’s Ad Wins National TV Award
MTV Networks Europe is to combine its MTV and VH-1 sales teams in the UK.MTV Europe Press Office: 0171 284 7519
The world of the Internet offers a seemingly inexhaustible hive of information on all kinds of people’s lives, their hobbies, their clubs; it allows discussions, has chat rooms and, almost certainly, creates electronic love affairs. A young American woman however, has offered her whole private life up for scrutiny – 24 hours a day. Jennifer… Continue reading Web Round-Up W/E 10/10/97
Nestlé’s leading culinary brand Crosse & Blackwell have agreed to sponsor a second series of ITV’s Quisine show. The deal was negotiated by Carlton and Universal McCann on behalf of Crosse & Blackwell. Quisine will start on 21 October and run until 18 December.Other ITV Network programmes currently available for sponsorship are Remote Control Cooking… Continue reading Crosse & Blackwell Sponsor New Series Of Quisine
The RAB held a Radio & Drinks Advertising Seminar yesterday at The Brewers Rooms which was designed to offer marketeers across the entire alcoholic drinks sector a new perspective on advertising.After being welcomed to the seminar, Simon McQuiggan from Whitbread made the first speech explaining what the company is trying to do in its marketing,… Continue reading The Radio & Drinks Advertising Seminar
The national newspaper market saw a year on year fall in sales of over 145,000 in the period April-September, which is a drop of 0.5%. The People experienced the largest drop, down 6.4% to 1.924 million while the Sunday Mirror was close behind with a fall of 6.3% to 2.290m. The Independent on Sunday experienced… Continue reading National Newspaper Summary – September ABCs
The Rover 200 campaign is the latest in a long line of car TV ads to have attracted complaints from viewers.In the ITC’s August Complaints Bulletin it is reported that 15 viewers complained about the scene in which a young businessman took to his car after hearing that his “big idea” had been rejected. The… Continue reading Car Ads Attract More Complaints
Agency estimates put August’s terrestrial television revenue at £143 million. ITV brought in a total of £104.8m, up 3.9% year on year, while Channel 4 came in at £31.5m, up 0.5%. Channel 5’s revenue was estimated to be £6.7m, down from £8m last month.It was a good month for ITV/C4 Adult, Women and ABC1 Adult… Continue reading TV Round-Up – August
