Ireland’s equivalent of the ITC, the Independent Radio and Television Commission (IRTC), has signed a television programme service contract with TV3, the new Irish national commercial TV channel.The signing was attended by the IRTC chief executive, Michael O’Keeffe, as well as TV3 chairman James Morris, and Gerry Noble, the director of CanWest which has a… Continue reading Ireland’s TV3 Gets Go Ahead
The minister for public health, Tessa Jowell, has requested that the EU considers exempting Formula 1 from its sports sponsorship ban policy.Whilst the government and EU are both seeking to eradicate tobacco sponsorship of sports events, Jowell has argued that if Formula 1 were included the sport would simply move to Eastern Europe and Asia… Continue reading Government Seeks To Exclude F1 In Tobacco Ad Ban
The latest set of audience figures released by the ITC for the year ended 30 September show that Channel 5 has achieved a share of 1.4% (estimated share averaged out over 12 months) compared to 0.7% for the twelve months ended 30 June.ITV’s overall share (including GMTV) dropped from 34.2% to 33.5% while BBC1 fell… Continue reading C5 Doubles Audience Share
The Broadcasting Standards Commission (BSC) is concerned that much of children’s television variety is disappearing. The Commission indicates that there has been a decline in pre-school, factual and home-grown programmes which have been replaced largely with cartoons.The report shows that whilst there has been a significant increase in the volume of children’s programming, through new… Continue reading Report Says Children’s TV Is Cartoon Saturated
In the face of industry doubt over achieving the planned digital terrestrial TV (DTT) launch next spring, both BSkyB and BDB have announced developments in the manufacture of their receiver equipment.BSkyB has sealed a deal with the Franco-Italian electronics company SGS-Thomson which will see the latter produce silicon chips for use in the receiving digital… Continue reading Digital Receivers Are On Their Way
The name of Emap Elan’s “Project Miriam” was revealed as Red this week. The title, under publisher Anna O’Sullivan, will be aimed at women who have grown out of Elle but are not yet reading older-market magazines such as She.The magazine is due for launch in early 1998 with a core target audience of 30-39… Continue reading Emap Elan Sees Red
Heineken will be sponsoring ITV’s coverage of the 1998 rugby union Five Nations competition. The games however will not be shown live as BSkyB has exclusive live rights to all England home games and BBC1 will be screening live coverage of the other fixtures.Heineken has a long-standing relationship with top-class rugby union: it sponsored ITV’s… Continue reading Heineken To Continue ITV Rugby Sponsorship
Publication of the Directive on Comparative Advertising on 23 October has evoked from the German minister of justice the view that the law on unfair competition now needs amendment. Precisely how the new comparative advertising regulations will be translated into national law is still unclear. The ZAW (German advertising association) believes that lack of clarity… Continue reading DE: Concerns Over Directive
The European Parliament has adopted a report by Roberto Barzanti (I, PES) on an EC Communication on copyright in the information society, which calls for a Directive dealing with three outstanding issues on copyright: reproduction rights, the right of communication to the public and the right of distribution. In its report the EP suggests that… Continue reading EU: EP Backs Copyright Report
After a period of field testing (subscribers see RAJAR Looks At New Methodologies Rajar has announced that it will be changing its methodology to measure ‘individual’ listening without a pre-printed diary.Rather than sampling all individuals aged 4+ in a selected household, one adult and one or two children per home will be selected for inclusion… Continue reading Rajar Changes Methodology
