The struggle to control the US telecoms giant MCI has deepened with a rival bid coming from GTE, another American telecoms operator, worth $28 billion.MCI is already considering rival bids from BT and WorldCom, worth $17 billion and $30 billion respectively. If the GTE move is successful it is expected that it will join BT… Continue reading New Bidder For MCI
Heartbeat holds on to its number two position, but has suffered a slight fall in its actual audience figure from last week’s 15.74 million, down to 15.29m this week. It was a similar story for the rest of the main dramas: both Casualty and London’s Burning have seen a slight fall in audience, but are… Continue reading TV Viewing Summary W/E 05/10/97
Wilmington Group, the publisher of Adline and other specialist titles, increased pre-tax profits by 32% to £2.72 million in the six months to August 31. Turnover grew 15% to £17.9m.Dennis Rook, chairman of Wilmington, said that the company’s strong balance sheet would allow it to “confidently and patiently seek out new acquisition opportunities.”Wilmington: 01322 277788
IDG’s Web magazine has been relaunched. The title, which launched in 1995, was suspended in June this year.IDG: 01625 878 888
Marketing Week reports today that M&C Saatchi may be planning the creation of a new office in Ireland. Lord Saatchi apparently told Irish press that they “are looking for the right people to run it.” It was not clear whether the proposed Dublin agency would be a brand new enterprise or would involve the acquisition… Continue reading M&C Saatchi May Open Dublin Agency
Simon Lay has been appointed as sponsorship manager at TSMS Sponsorship. He has previously held sales and marketing positions also at TSMS, the airtime sales house. Lay will be responsible for reviewing the development of cross media sponsorship opportunities within the United News and Media Group.…Marie Oldham will join BBC Worldwide on 24 November as… Continue reading Appointment Briefs
The Advertising Standards Agency has released its October 1997 report of objections to advertisements. The following complaints were all upheld.Neon and Empire both carried offers for free posters on the outside of the sealed cellophane packing which covered the magazines. The Neon envelope claimed ‘Free! Four huge movie posters’ and Empire said ‘Four Free Blockbuster… Continue reading Movie Mags’ Poster Promos Misleading
It is reported in Marketing this week that News International are planning a subscription promotion which will offer The Times and The Sunday Times all week for only £1. This subscription offer is already run by The Daily Telegraph which also offers the paper at £1 for seven days and receives a subscription circulation of… Continue reading Possible Times Subscription Promotion
CNN International’s half-hour feature programme Pinnacle Europe is to be sponsored by Andersen Consulting. The programme begins on 2 November and is aired weekly with two repeats per week.Andersen Consulting: 0171 438 5000
http://www.mirror.co.uk/The Mirror recently launched Online Mirror, an Internet version of the daily newspaper. The online site includes a selection of news and sports stories, as well as other ‘Mirror‘ features like Miriam’s ‘advice you can trust’ and Victor Lewis Smith’s supposedly ‘hilarious and controversial’ outlooks on life. Unfortunately the site does not seem to provide… Continue reading Website Of The Week – Online Mirror
