The Electronic Telegraph ‘s (http://www.telegraph.co.uk) Fantasy League Online, an Internet version of Fantasy Football, is to be sponsored by Mitsubishi Computers. The package will include a new Fantasy League Online logo incorporating Mitsubishi’s own logo along with press advertisements in Telegraph publications, media and trade magazines and advertisements on relevant Websites.Electronic Telegraph: 0171 538 6256
http://www.juiced.co.ukAny publication aimed at students is always going to run into problems as it tries to present a wacky carefree humour without sounding unforgivably trite and patronising. Very few seem to be able to manage it and, sadly, the Daily Telegraph ‘s Juiced is one of them. As an example, Juiced’s financial section can only… Continue reading Website Of The Week – Juiced
The ITV Network Centre is planning a review of its broadcast scheduling board to simplify the decision-making process on programming.The Network Centre confirmed to Newsline that it aims to replace its 15-member scheduling board with a smaller programming policy group comprising David Liddiment, the new Network director, and a single representative from Granada Group ,… Continue reading ITV Plans To Change Board
Four ITV comedy programmes will be sponsored by Cockburns Special Reserve over the coming weeks. Beginning with An Audience With Ronnie Corbett on 25 October the deal will also cover Blind Men (14 November), It’ll Be Alright on the Night (15 November) and The British Comedy Awards (13 December).It is the first time a comedy… Continue reading Sponsorship Deal For ITV Comedy
Despite being axed from their breakfast show in favour of Chris Evans (subscribers see Chris Evans Will Host Virgin Breakfast Show), Russ ‘n Jono have signed a new contract with Virgin Radio for a drivetime show between 4-7pm each weekday. The pair are said to have been considering the alternative slot since last Friday when… Continue reading Russ ‘N Jono Back At Virgin
The national newspaper market saw a year on year fall in sales of over 145,000 in the period April-September, which is a drop of 0.5%. The People experienced the largest drop, down 6.4% to 1.924 million while the Sunday Mirror was close behind with a fall of 6.3% to 2.290m. The Independent on Sunday experienced… Continue reading National Newspaper Summary – September ABCs
The Rover 200 campaign is the latest in a long line of car TV ads to have attracted complaints from viewers.In the ITC’s August Complaints Bulletin it is reported that 15 viewers complained about the scene in which a young businessman took to his car after hearing that his “big idea” had been rejected. The… Continue reading Car Ads Attract More Complaints
Agency estimates put August’s terrestrial television revenue at £143 million. ITV brought in a total of £104.8m, up 3.9% year on year, while Channel 4 came in at £31.5m, up 0.5%. Channel 5’s revenue was estimated to be £6.7m, down from £8m last month.It was a good month for ITV/C4 Adult, Women and ABC1 Adult… Continue reading TV Round-Up – August
Channel 5 is planning to split its currently national sales team into four regional operations in order to target a wider brand base. The new structure will follow the framework of the existing regional ITV companies which roughly break into the four areas of London, the North, Scotland and the rest of the country. The… Continue reading Channel 5 To Split Advertising Sales Into Regions
In an effort to become recognised as a marketing and communications business Saatchi & Saatchi Advertising is to become just Saatchi & Saatchi. Chief executive Kevin Roberts says that the brand will now convey communications ideas, not just advertising. This name-change follows last week’s demerger from Cordiant.Saatchi & Saatchi: 0171 436 4000
