Significance of advertising today:No. of commercials per day: 1987 – 5001997 – 11,0002007 – 33,000The premise of the Monitoring Media Performance conference was to analyse the role and function of the media auditors and consultants as independent bodies who provide feedback on the effectiveness of a client’s advertising campaign. Recurring questions raised were: are auditors/consultants… Continue reading Conference Report – Monitoring Media Practice – 9 October
1997
Initiative Media has announced up to 35 new appointments as part of an expansion plan. At senior level four people have been promoted to the board: Pippa Glucklich becomes a media director; Helen Shannon becomes a planning director; Ilker Shakir steps up to TV buying director and Simon Worthington also becomes a planning director. Meanwhile,… Continue reading Appointment Briefs
The Electronic Telegraph ‘s (http://www.telegraph.co.uk) Fantasy League Online, an Internet version of Fantasy Football, is to be sponsored by Mitsubishi Computers. The package will include a new Fantasy League Online logo incorporating Mitsubishi’s own logo along with press advertisements in Telegraph publications, media and trade magazines and advertisements on relevant Websites.Electronic Telegraph: 0171 538 6256
http://www.juiced.co.ukAny publication aimed at students is always going to run into problems as it tries to present a wacky carefree humour without sounding unforgivably trite and patronising. Very few seem to be able to manage it and, sadly, the Daily Telegraph ‘s Juiced is one of them. As an example, Juiced’s financial section can only… Continue reading Website Of The Week – Juiced
The ITV Network Centre is planning a review of its broadcast scheduling board to simplify the decision-making process on programming.The Network Centre confirmed to Newsline that it aims to replace its 15-member scheduling board with a smaller programming policy group comprising David Liddiment, the new Network director, and a single representative from Granada Group ,… Continue reading ITV Plans To Change Board
Four ITV comedy programmes will be sponsored by Cockburns Special Reserve over the coming weeks. Beginning with An Audience With Ronnie Corbett on 25 October the deal will also cover Blind Men (14 November), It’ll Be Alright on the Night (15 November) and The British Comedy Awards (13 December).It is the first time a comedy… Continue reading Sponsorship Deal For ITV Comedy
Despite being axed from their breakfast show in favour of Chris Evans (subscribers see Chris Evans Will Host Virgin Breakfast Show), Russ ‘n Jono have signed a new contract with Virgin Radio for a drivetime show between 4-7pm each weekday. The pair are said to have been considering the alternative slot since last Friday when… Continue reading Russ ‘N Jono Back At Virgin
John Brown, managing director of John Brown Publishing, has been awarded the 1997 Marcus Morris Award by the PPA for outstanding contribution to magazine publishing. Instinct, understanding, confidence and creativity are all recognised in this award.As well as Viz and Bizarre John Brown Publishing also produces Classic FM Magazine and the Virgin Atlantic customer title… Continue reading John Brown Wins PPA Award
GGT Group’s two London agencies GGT Advertising and BST-BDDP will be merging on 17 October to create BDDP GGT, a top 15 UK agency with billings of £230m. Paul Bainsfair and John Sharkey, joint chief executives of BST, will become joint chairmen while Grant Duncan, managing director of GGT, will be MD at the new… Continue reading GGT Agencies Merge
After a seven month review the IPA has announced the new criteria for the biennial IPA Advertising Effectiveness Awards. The changes agreed for the 1998 competition, which will be launched at the IPA on 3 November are: more client involvement two stage judging panel of experts and clients no categories wider prize structure with 5… Continue reading IPA Announces New Awards Criteria
