VNU has revamped its magnet Website and rechristened it vnunet.com. The move is aimed at increasing the emphasis on VNU as a brand rather than a group of magazines. Instead of a page of magazine logos, the new site will feature the “prime” stories from each of the 16 publications.…VNU has also launched Jobworld, an… Continue reading VNU Revamps Web Sites
Reed Elsevier has just confirmed that it has put its IPC Magazines division up for sale. IPC publishes over 70 consumer titles, including Loaded , Womans Own and TV Times , and it had been rumoured for some time that Reed was looking to off-load the group so that it could concentrate on its professional… Continue reading Reed Confirms IPC Sell-Off
DoubleClick, the US Internet advertising sales house is opening a UK operation in November. DoubleClick UK aims to offer a service which will centralise media planning and buying whilst providing ‘truly’ local campaigns.Advertisers will be able to buy space from a catalogue of sites in the company’s new-media sales network which spans six countries. DoubleClick’s… Continue reading US Online Ad Sales House Opens UK Office
No, its not a magazine about happy Scousers!Made Up is IPC’s new venture into the teenage/young women’s market. With an initial print run of 150,000 the title is aimed at 16-24 year olds and provides pictorial evidence that with a little help from the ‘experts’ plus make-up and new clothes people really can look better,… Continue reading Made-Up First Issue Review
The 1997 Aerial Awards for radio advertising creativity awarded Scotland’s Leith Agency a double win on 21 October. The agency’s Irn Bru commercial first clinched the Food & Drink category award, polling 74 per cent of the votes, and then went on to beat off all the other category winners to take an overall gold.… Continue reading Leith Agency Takes Gold Award
The Cartoon Network has launched a Website. It can be found at http://www.cartoon-network.co.uk.
Revenue According to agency estimates total terrestrial TV revenue for September came in at £212.54 million. Of this ITV brought in £156.71m, up 10.5% year on year, and C4 £46.8m, up 8.8%: this puts the revenue ratio between the two at 77:23. There was a large month on month revenue increase at C5, where there… Continue reading TV Round-Up – September
The ITC has today launched a public consultation exercise which proposes to reinforce Channel 4’s commitment to innovation, increase its original production and programme commissions from outside London, reduce its repeats and create further investment in film production.The main point of the ITC plan is to increase originally produced programmes from 53% in 1996 to… Continue reading ITC Calls For More Original C4 Programmes
Cable company Flextech are expanding into the world of home shopping with the launch of their Screenshop service. Screenshop begins this month on a number Flextech’s cable services, and the company plans to extend Screenshop’s reach with a 24-hour digital service by the end of 1998.Screenshop is the European arm of HSN Direct which pioneered… Continue reading Flextech Plan Digital Home Shopping
