IKEA yesterday launched their new design and lifestyle title, Room. Published by John Brown Contract Publishing the 100-page magazine sales at £1.00 and will have a circulation of around 500,000, distributed mainly through IKEA’s eight UK stores.Room will feature articles which reflect IKEA’s philosophy on design, environmental and global issues as well as merchandise information… Continue reading IKEA Launches Room Magazine
New research from NOP, commissioned by Northcliffe, claims that a campaign in the Sentinel will reach 52,000 more ABC1 adults in the Stoke-on-Trent area than a campaign across all of the daily national broadsheets combined, while an insertion in all of the paid-for weekly titles in the area combined will reach a smaller audience than… Continue reading Research Released On Northcliffe Title
WPP today announced a third quarter trading update which showed that the company’s UK operations, which include Ogilvy & Mather and JWT, saw an increase in revenue of 6.3% year on year to £83.9m.Figures revealed however that of WPP’s various communication companies it was the advertising section which reported the lowest growth at 6.7% year… Continue reading WPP Reports Good Quarterly Results
PC Week , VNU Business Publications’ computer weekly, is set to expand with more editorial pages and an increased marketing budget. It has also been announced that American publisher Ziff Davis and VNU have agreed a revised licence which will ensure that VNU prints the title into the next century.There are also two new appointments,… Continue reading Expansion For PC Week
ITV chief executive Richard Eyre has announced the appointment of John Hardie as ITV’s marketing and commercial director. Hardie moves from Procter & Gamble where he is managing director, Cosmetics & Toiletries (Europe). Whilst there he has headed projects for Max Factor, Cover Girl and Old Spice.Hardie will begin work at the ITV Network Centre… Continue reading ITV Appoints New Marketing And Commercial Director
According to agency estimates total terrestrial TV revenue for September, excluding GMTV, came in at £212.54 million. Of this ITV brought in £156.71m and C4 £46.8m. There was a large month on month revenue increase at C5, where there was growth from £6.75m to £9.03m, while GMTV saw a year on year drop of 6.7%… Continue reading TV Revenue – September
London’s alternative radio station Xfm has been given a feature site on the Internet by the service provider LineOne (http:\\www.lineone.net). The Xfm location will relay a 24 hour live stream of the station’s broadcast allowing anyone in the world to tune in via an Internet connection.The site’s showpiece is to be Gary Crowley’s Demo Clash… Continue reading Xfm’s ‘Demo Clash’ Goes Online
As part of its continued expansion into Europe Internet ad agency Real Media has announced the opening of a UK office. Based in London this office will work in conjunction with the Real Media European and US offices to offer advertisers a local audience on a global scale.Real Media’s president Dave Morgan argues that the… Continue reading Real Media Open London Office
The On Demand Management (ODM) cable consortium finally confirmed yesterday that it has signed a pay-per-view movie deal with Warner Brothers International Television. The ODM consortium presently comprises Telewest, NTL, General Cable and Diamond Cable and is set to launch the UK’s first cable operated pay-per-view service. The Warner deal gives them the non-exclusive rights… Continue reading On Demand Confirm Warner Deal
Advertising Association figures released by the RAB this week show that commercial radio has hit another record share level, accounting for 4.8% of display advertising in the year to June 1997.During this period commercial radio increased its ad revenue by 12% to £329m, which is more than one and a half times the overall display… Continue reading Radio Revenue Continues To Grow
