More Industry News articles

IDG’s Web magazine has been relaunched. The title, which launched in 1995, was suspended in June this year.IDG: 01625 878 888

Marketing Week reports today that M&C Saatchi may be planning the creation of a new office in Ireland. Lord Saatchi apparently told Irish press that they “are looking for the right people to run it.” It was not clear whether the proposed Dublin agency would be a brand new enterprise or would involve the acquisition… Continue reading M&C Saatchi May Open Dublin Agency

Simon Lay has been appointed as sponsorship manager at TSMS Sponsorship. He has previously held sales and marketing positions also at TSMS, the airtime sales house. Lay will be responsible for reviewing the development of cross media sponsorship opportunities within the United News and Media Group.…Marie Oldham will join BBC Worldwide on 24 November as… Continue reading Appointment Briefs

The Advertising Standards Agency has released its October 1997 report of objections to advertisements. The following complaints were all upheld.Neon and Empire both carried offers for free posters on the outside of the sealed cellophane packing which covered the magazines. The Neon envelope claimed ‘Free! Four huge movie posters’ and Empire said ‘Four Free Blockbuster… Continue reading Movie Mags’ Poster Promos Misleading

It is reported in Marketing this week that News International are planning a subscription promotion which will offer The Times and The Sunday Times all week for only £1. This subscription offer is already run by The Daily Telegraph which also offers the paper at £1 for seven days and receives a subscription circulation of… Continue reading Possible Times Subscription Promotion

The Periodical Publishers Association has registered their Website (http://www.ppa.co.uk) for an ABC //electronic audit. The site features weekly news, industry comment and links to other member magazine sites.Periodical Publishers Association: 0171 404 4166ABC //electronic: 01442 870 800

The death of Princess Diana meant that there was a large increase in the number of newspapers sold in September as the nation craved news of the latest developments and reactions. Sales in the broadsheet market increased by over 506,000 to 6.19 million while the mid-market saw a rise of over 567,000 to 7.16 million.… Continue reading National Newspaper Round-Up – September

Amra is promoting key personnel to a management executive which will be headed by Lisa Bourne, herself recently promoted to deputy MD. These appointments continue the company’s preparations for the millennium, ‘Project 2000’, which aims to create a management elite that can respond to rapid changes in regional press and the broader media market. The… Continue reading Amra Creates Management Executive

FutureNet, the Pearson-run Website, has agreed a deal with Rough Guides Limited to host the official Rough Guide To Rock Website.The site, named after the Rough Guides/Penguin book, will be a comprehensive source of information on UK and US rock music featuring “every major artist and band in the history of popular rock music –… Continue reading Rough Guide To Rock Comes To The Net

A report given from the Cable Communications Association (CCA) to the ITC claims that between one and two million extra subscribers could be gained from making the selection of channels more flexible. At present the large media groups which provide the channels very often sell them in ‘bundles’ which means that users can often not… Continue reading Cable Firms Want Greater Channel Flexibility