For the next three weeks the Mail On Sunday package will include a 32-page health and fitness magazine. The 21 day Energy Plan will be supported by a TV campaign.Meanwhile, Sunday Mirror, is rumoured to be considering a redesign following Piers Morgan’s revamp of the daily paper.Mirror Group: 0171 293 3000Mail on Sunday: 0171 938… Continue reading New Section For Mail On Sunday
The Broadcasters Audience Research Board has chosen a research method for measuring Channel 5 audience figures. However, ITV is not happy with the method being proposed. The separate ITV sales houses are worried that it will fail to provide an accurate reflection of viewing in each area and each type of audience, for example 16-34… Continue reading ITV Express Concern To BARB
TMD Carat has confirmed that it is to merge with YMG Carat after parent company Carat UK decided that the two operations would perform better as a single outfit.YMG’s billings will add around £35 million to TMD’s £440 million, though there is concern that there will be some conflict between clients. Associated Newspapers’ Evening Standard,… Continue reading Carat Media Outfits Merge
Two agencies dominated this year’s Regional Press Advertising Awards ceremony; CIA Medianetwork and Duckworth Finn Grubb Water were the judges’ favourites. The two agencies picked up three gold awards for their joint-work on Daewoo. The car company’s advertising campaign took awards for Campaign of the Year, Best Use of the Regional Press by a new… Continue reading The Regional Press Advertising Awards
Associated Newspapers’ ad directory is now up and running. The directory, which is run by Associated Electronic Publishing, aims to make advertising on the Net more effective. It is also intended to make it easier for users to find British sites. Advertisers already signed up include Microsoft and British Telecom. Software has been designed to… Continue reading Associated Expand On-Line Business
The BBC, BSkyB, Carlton and Granada have united to submit a joint-bid for the right to broadcast digital terrestrial television in the UK. The £300 million deal has been submitted to the ITC and marks the start of a unique commercial partnership between the four organisations.The new alliance is called the British Digital Broadcasting Consortium.… Continue reading TV Giants Submit Joint Bid For Digital Power
The Express is reported to have increased its circulation last Saturday by 400,000 year-on-year as a result of its price cut to 20p. This takes its sales to 1.77m copies and would be a welcome boost to an otherwise struggling circulation.…The Independent On Sunday has apparently put on 10,000 copies, an increase of 3.8%, after… Continue reading Sales Increases Claimed For Express And IoS
Gruner and Jahr are creating a new home interest title called Your Home. It will compete with House Beautiful andIdeal Home. There is, as yet, no further information on the title.John Brown Contract Publishing has landed the contract to produce Debenhams’ in-store magazine. Debenhams Magazine will be published three times a year with an initial… Continue reading New Magazines
Channel 5’s Saturday night primetime slot will be filled with “Saturday Night Fever”, a celebrity karaoke gameshow, which will then be followed by a movie premiere and an uncut adult movie. The draft schedule, leaked to Broadcast, also includes US repeats such as The Incredible Hulk and Knightrider, with a movie at 9pm and a… Continue reading Karaoke Show Tops C5 Primetime Schedule
The ITC has decided that the merger between United News and Media plc and MAI plc, which brought into common ownership UN&M’s newspaper interests and MAI’s ITV companies, could not be expected to operate against the public interest.The two groups merged last year, *Media Merger Go Ahead, but the merger was not considered under cross-media… Continue reading ITC Rules On United News & Media Merger With MAI
