The Independent has launched its stand-alone media section today. A review will appear on Newsline.Channel 5 is launching its long-awaited programme schedule on Tuesday; a full report will be available on Wednesday’s Newsline.Wednesday will also see the release of WPP’s full-year results. Analysts are forecasting pre-tax profits of around £150 million, up £113 million year-on-year.It… Continue reading The Week Ahead
Media group Pearson appeared a takeover target at the weekend after its shareprice staged a comeback on Friday, despite problems at its USA Penguin department.Stocks fell to 690p on Thursday before climbing to 757.5p by the close of trading on Friday. The City saw this as an indication that a move was about to be… Continue reading Pearson Seen As Takeover Target
The Independent has launched a direct mailing scheme which will offer around 215,000 consumers in London the chance of getting the paper free for two weeks.Potential readers will receive coupons through the post which they can exchange for free copies of the title at their newsagents. The offer began at the weekend and will run… Continue reading Independent Launches Direct Mail Offer
The Flemish Radio Association has complained to the EC that the Belgian state broadcaster BRTN enjoys unfair and anti-competitive advantages over radio advertising, as a consequence of highly-restrictive frequency and broadcasting regulations. Local radio stations are not permitted to broadcast to areas greater than 8km from where they are based. The Association claims that this… Continue reading BE: New Rules For Local Radio Stations
The Independent Television Commission (ITC) is contemplating changing its rules on the advertising of bingo gambling games, in the light of recent government legislative moves that will permit the wider advertising of such gambling, including (for the first time) on television.The conundrum for the ITC is that playing bingo below the age of 18 is… Continue reading UK: TV Advertising For Bingo On The Cards
Express Newspapers has given Lowe Howard-Spink responsibility for its creative account *Express Set To Merge Advertising The Express was looking for ideas that will attract a younger audience.Invitations are soon to be open for pitches for the £10 million media planning and buying account. These exclusive invites are only to be handed to IDK Media,… Continue reading Lowe Howard-Spink Win Express Account
Southern Newspapers has taken the next step in its rationalisation programme by merging its Western and South Western marketing regions. The two areas are now under the control of a single managing director. Martin Gower, managing director of South west publications – a division of Northcliffe Newspapers – is to become managing director of the… Continue reading Rational Moves At Southern
The Council of Europe’s standing committee on Transfrontier Television, which over the past year has been considering the issue of virtual advertising (the use of virtual image-making technology in advertising), has now formed a Draft Opinion on the issue, to be discussed at the committee’s meeting on 20-21 March. States that are party to the… Continue reading EU: Draft Opinion On Virtual Advertising
In Spain, the row between digital broadcasters and central government has deteriorated. Legislation has already been approved by the cabinet to prevent companies running pay-TV stations from having exclusive rights to broadcast football matches. Grupo Prisa, which has pioneered pay-TV in Spain and which has recently launched the country’s first digital station – Canal Satellite… Continue reading ES: Pay-TV Row Worsens
