It is reported that Channel 5 will be able to reach a greater proportion of the UK audience faster than was originally anticipated.The government gave permission last year for Channel 5 to use extra frequencies for the next five years; enabling it to reach an extra 3 million viewers *Channel 5 Could Reach More Homes.… Continue reading Channel 5 Gets Bonus Viewers
Radio group CLT, which has been deliberating over the future of its local commercial stations, has come up with three possible plans of action: to join all of its local radio stakes to form a new radio company with new partners; to sell over the next twelve months all of its stakes; or to maintain… Continue reading CLT Considers Its Radio Options
Following an intensive pitch process, Virgin Clothing Company has announced the appointment of Saatchi & Saatchi to spearhead its launch. Other agencies on the pitch-list included Rainey Kelly Campbell Roalfe, Magic Hat and Leagas Shafron Davis.Design specialists IDL have also been appointed to develop brand graphics, product language and identity.Virgin Clothing: 0171 396 5000
The real upset in this week’s ratings has to be Emmerdale‘s triumphant victory over Eastenders on Thursday. A special one hour episode of the country soap placed it in direct combat with the residents of Albert Square and it would seem that as far as the viewing nation is concerned there was no contest: audience… Continue reading TV Viewing Summary W/E 23/02/97
Datamonitor, the research analysts, predict that IT budgets for media companies will grow significantly between now and the year 2001. This budget expansion will be largely fueled by the need to adopt, or up-date, new digital systems.Datamonitor predict that growth in digital systems will result in £448 million expenditure on hardware and packaged software within… Continue reading IT Budgets On The Up
The Department of National Heritage has announced a new National Lottery film franchise scheme which will bring new investment of over £150 million in British films over the next six years. This is in addition to the £81m already awarded to film and cinema projects by the Lottery.Virginia Bottomley, the National Heritage Secretary, said: “It… Continue reading Film Industry To Receive £150m
The April issue of .net magazine will have the political spectrum covered; there will be a special election feature and a choice of two covers – one red and one blue. The two main party leaders, Blair and Major, will be the cover stars.This gimmick is expected to attract more readers and point Internet users… Continue reading .net Gets Political
It is often assumed that most young people are not regular newspaper readers. However, a recent survey conducted by Mori and City University and reported in yesterday’s Guardian has found little to support this myth.Two out of three of the British public read a national daily on a regular basis. The survey used a sample… Continue reading Youth Support The Press
