The ITC has received three bids to run digital TV *TV Giants Submit Joint Bid For Digital Power.British Digital Broadcasting is an equal partnership between Carlton Communications, Granada Group and BSkyB. BDB has applied for multiplex licences B, C and D. The service will offer 12 basic and 3 premium channels. The BBC has agreed… Continue reading Digital Terrestrial TV – The Bids
The Express is considering extending its current cut-price Saturday edition to the rest of the week for a short period, according to sources. The 20p edition has apparently given the title its best sales for ten years. On January 25 it added around 400,000 to take its circulation to 1.77 million and last Saturday the… Continue reading Express Looking At 20p Daily
McCann Erickson are talking with Barker and Ralston about a potential link up between the two companies.A spokes-person for McCann told Newsline that the reports of a full-scale take-over of Ralston by the international agency are wildly over exaggerated; discussions are still in the preliminary stages.It is known that Barker and Ralston need some extra… Continue reading McCanns In Talks With Ralston
Rajar data for Quarter 4 will be released at 5pm tomorrow afternoon accompanied by relevant Newsline items. To be notified when the data is available, subscribers should go to the new MediaTel Alert section by clicking here and choosing Rajar.
With the exception of Casualty the top ten this week is dominated by soaps. Emmerdale in particular, following extra publicity and a spicing up of storylines has improved its ratings and is now attracting an extra million or so viewers for each of its episodes. Sundays episode of Coronation Street has at last begun to… Continue reading TV Viewing Summary W/E 26/01/97
The ITC announced this morning that Channel 4 will pay £87.1m to the Independent Television Commission which will then distribute it to the ITV companies.The ITC has determined that for 1996 total terrestrial qualifying revenue was £2,256.7m with C4’s coming in at £490.3m. Because this exceeds 14% of the total revenue figure, 50% of the… Continue reading C4 Pays £87.1m To ITV Companies
http://www.ge97.co.ukOnline Magic, a British media company, has launched the first British General Election web-site. The site is aimed at the same audience who listen to Radio Four’s Today Programme.GE97 is a must for observers and political participators alike. It is easy to navigate and looks at every aspect of the political game. There are details… Continue reading Web Site Of The Week – General Election 97
Channel 4 has clinched a £5 million sponsorship deal with haircare company Wella for its Friends programme.Wella will use the sponsorship credits to support its recently launched ‘Experience’ brand and there will also be opportunities for off-air promotions using cast members. The programme has a high 25-44 ABC1 women profile, providing a good fit with… Continue reading Wella To Sponsor Friends
Marketing Week will be holding a conference entitled, “Marketing to the Pink Economy” in London on Wednesday 30 April 1997.The conference will focus on the pink economy’s pioneering influence; looking at how gay trends tend to be picked up by mainstream society. The conference aims to illustrate how advertisers can effectively target the pink economy… Continue reading Marketing To The Pink Economy
Following the air time trading dispute between CIA Group and Laser CIA And Laser Reach Final Agreement CIA has merged its TV planning and buying divisions, IDK Media and CIA Medianetwork. This new joint innitiative is called The Negotiation Centre and will be up and running in the next few weeks.Former IDK Media managing director,… Continue reading Laser CIA Dispute Ends In Negotiation
