Channel 4 has clinched a £5 million sponsorship deal with haircare company Wella for its Friends programme.Wella will use the sponsorship credits to support its recently launched ‘Experience’ brand and there will also be opportunities for off-air promotions using cast members. The programme has a high 25-44 ABC1 women profile, providing a good fit with… Continue reading Wella To Sponsor Friends
Marketing Week will be holding a conference entitled, “Marketing to the Pink Economy” in London on Wednesday 30 April 1997.The conference will focus on the pink economy’s pioneering influence; looking at how gay trends tend to be picked up by mainstream society. The conference aims to illustrate how advertisers can effectively target the pink economy… Continue reading Marketing To The Pink Economy
Following the air time trading dispute between CIA Group and Laser CIA And Laser Reach Final Agreement CIA has merged its TV planning and buying divisions, IDK Media and CIA Medianetwork. This new joint innitiative is called The Negotiation Centre and will be up and running in the next few weeks.Former IDK Media managing director,… Continue reading Laser CIA Dispute Ends In Negotiation
GWR Group and Classic FM are stepping-up research and development into digital audio broadcasting. The commercial multiplex operators are extending the current London pilot and will be beginning commercial radio’s first listener trials.GWR and Classic FM are working with supply partner BT, to create a multiplex input point at the BT Tower in central London.… Continue reading GWR And Classic Instigate Digital Listener Trials
The Sun is being given away free today in a promotion by lottery organiser Camelot to support its new Wednesday draw which begins tonight. The paper features an eight-page pull-out dedicated to various aspects of the Lottery.Up to eight million copies, roughly double the tabloid’s normal print-run, are being produced to cope with demand. The… Continue reading Camelot Gives Sun Away Free
Total hours listened to radio in the London region has fallen for the majority of the commercial radio stations. For the second Rajar quarter in a row, Sunrise radio has recorded the biggest fall, down by 43.87% in comparison to Rajar Quarter 4 1995. The total hours listened to Sunrise Radio are 4.18 million for… Continue reading Q4 Rajar Figures: London Stations
Future Publishing has launched an innovative training programme for budding journalists. The training initiative, nick-named the Brat Pack, has been developed to ensure that new recruits gain insight and experience into the magazine industry by working across the company’s broad range of magazine titles.Future has already taken on 11 people for the scheme, they have… Continue reading Future Opportunities For New Recruits
According to press reports Channel 4 is considering converting the station into a charitable trust to prevent privatisation. Informal talks have apparently been initiated by a group of non-executive directors who would then lobby the ITC for support.The move follows Michael Grade’s departure last week as chief executive. Mr Grade was the leading opponent of… Continue reading C4 ‘Seeking Charitable Status’
Quarter 4 RAJAR figures released this afternoon reveal that the weekly reach of all local commercial radio stations has fallen from 52% to 49% year-on-year, while share of listening fell 0.9% points from 39.1% to 38.2%.Overall, gold stations seemed to perform particularly well. GWR’s Classic Gold 774 increased its weekly reach by 26.98% to 80,000,… Continue reading Q4 Rajar Figures: Local Commercial Stations
The London Chamber of Commerce and Industry has published the findings of a survey into the newspaper reading habits of London’s business leaders.The London Business Leader Panel, set up by the London Chamber of Commerce, found that the Times was the most popular newspaper among London business directors and senior business partners. 27% of people… Continue reading Business Leaders Reading Habits
