Marshall Advertising has realigned its media planning and buying into Ideal Media. Marshall’s media director, Jeff Taylor has joined Ideal as a director and partner.Ideal will now accommodate all Marshall’s full-service clients and, at the same time, pursue independent business.
Sold is a new business title that is targeting sales professionals from all industries. It is reported that the magazine will be sent free to 10,000 sales managers and directors. Sold will have a strong lifestyle and consumer feel.
Scottish Television has failed to include its £8 million investment, representing its 20% stake, in GMTV in its preliminary results. GMTV did not generate any profits in 1996, but STV revealed strong preliminary results for 1996 with a 40 % rise in pre-tax profits *STV Profits Rise 40%.Gary Hughes, financial director of STV claims that… Continue reading STV Writes Off GMTV Investment
The Media Business is reported to be looking to open an office in Scotland. The agency already has a number of Scotland-based clients on its books. Opening a branch on the other side of Hadrian’s Wall will help to increase the agency’s links with the Scots.
In an interview with Newsline, Bob Whooton, ISBA’s director of media services, welcomed the increased competition that Channel 5 will bring to the market place. Whooton feels that it is imperative that Channel 5 is given a chance: “There is a lot of misinformation flying about the industry, but Channel 5 has a very commercially… Continue reading ISBA Wishes Channel 5 Every Success
Details of ITV’s and Channel 4’s plans for their joint-venture digital multiplex are beginning to emerge *ITV And C4 Join Forces For Digital Launch.The two companies are reported to be working on a jointly produced TV channel that would be available on their multiplex. The two networks are also said to be considering forming an… Continue reading ITV And Channel 4 Announce Digital Plans
The Independent is giving away a 64 page fashion magazine free with this Saturday’s edition of the newspaper. The supplement is being produced in association with Paul Mitchell hair-care products.The Daily Telegraph is also running a fashion promotion. The paper is offering readers the chance to enter a prize draw. One winner per day will… Continue reading The Independent Is The Font Of Fashion
The ITC has decided that, as a result of a ruling of the European Court of Justice, it will not in future license satellite services transmitted from the UK, by or on behalf of EU Persons, unless the service provider is ‘established’ in the UK.When considering whether a service provider is ‘established’, the ITC will… Continue reading ITC Responds To European Ruling
Fun For Kids is the name of a new family-lifestyle magazine launching on March 5. The title is aiming at kids between the ages of 4 and 14. The publishers, DMG, is aiming for a circulation of 100,000. A £200, 000 promotion in The Daily Mail will support the launch.DMG: 01895 677 677
