The Council of Europe’s standing committee on Transfrontier Television, which over the past year has been considering the issue of virtual advertising (the use of virtual image-making technology in advertising), has now formed a Draft Opinion on the issue, to be discussed at the committee’s meeting on 20-21 March. States that are party to the… Continue reading EU: Draft Opinion On Virtual Advertising
The Mirror Group is rearranging its display sales team. The People’s ad manager, Phil O’Hara has moved to head of client sales. O’Hara now has chief responsibility for the finance, holiday, insert, motoring and client category teams. He will also supervise the new advertisement feature group, headed by former promotions group manager, Roz Collier.Jane Candish,… Continue reading More Moves In Sales
The MEP Ria Oomen-Ruijten’s draft report presented for the European Parliament’s Second Reading Opinion on unit pricing, was adopted by the EP on 18 February. The directive would make it obligatory for both the sales price and the price per unit of measure for all products (except for products marketed without packaging) to be indicated.… Continue reading EU: Indication Of Product Prices
On 19 February the EP adopted Elena Marinucci’s proposal for a Resolution on the Commission’s Green Paper on Financial Services. She suggests legislation be introduced in two stages with a horizontal framework directive covering information and price transparency. Commissioner Monti said that a proposal on financial services will be drawn up by September 1997. Legislation… Continue reading EU: Green Paper On Financial Services
In the fourth quarter of 1996 Commercial Radio revenue reached £87m, the highest ever quarter revenue which represents an increase of just over 11% on Quarter 4 1995. Commercial Radio commanded a 4.6% share of the display marketplace to September 1996.Rajar Quarter 4 data can be accessed by subscribers by clicking here.
Global ad group Cordiant is reported to be considering selling off some of its agency businesses as it struggles to overcome financial difficulties. Industry speculation suggests that it may announce the demerging of Saatchi and Saatchi and Bates Worldwide when financial results are released next month.The last set of results in August revealed that in… Continue reading Cordiant May Sell Off Agencies
Russell Hawes, Channel 4’s joint London sale chief, has resigned. He leaves the station to do an MBA. His departure has triggered a restructuring of the channel’s advertising department.Matt Shreeve, who was the other half of the London Sales chief role, has been promoted to the newly created position of London sales controller. Shreeve will… Continue reading Another Resignation At Channel 4
British Digital Broadcasting has assured MPs that it will not charge customers for existing free-to-air programmes, if it wins the right to establish digital television in Britain.Nigel Walmsley, director of BDB, promised the national heritage select committee that popular programmes, like Eastenders and Blind Date, would not be broadcast on pay-per-view channels. Walmsley also confirmed… Continue reading BDB Guarantees Status Of Free-To Air Programmes
Subjects Covered Advertising & Children Alcohol Advertising Broadcasting Car Advertising Commercial Communication Comparative Advertising Direct Marketing Distribution Gambling Food & Health Health Products Industry Statistics Information Society Looking Ahead.. Media Ownership Outdoor Advertising Pricing and Labelling Professional Services Publications Self-Regulation Sponsorship They Said It.. Tobacco Advertising File Name adskids alcoadv broad caradv comm compadv dirmar… Continue reading Aig-Notices
The Independent Television Commission (ITC) is contemplating changing its rules on the advertising of bingo gambling games, in the light of recent government legislative moves that will permit the wider advertising of such gambling, including (for the first time) on television.The conundrum for the ITC is that playing bingo below the age of 18 is… Continue reading UK: TV Advertising For Bingo On The Cards
