The Financial Times reports today that WPP, the advertising and marketing services group, has been busy buying up stakes in US companies. WPP has spent over £5.9 million purchasing minority stakes in American companies to give its clients access to new interactive technologies. WPP wants to learn all it can about the benefits of the… Continue reading WPP Buying Stakes In US Technology
The Banner Computer Readership Survey will be adding three new questions to this year’s survey in response to subscriber feedback.The first addresses factors such as price, brand and cost of ownership in order to help manufacturers pinpoint areas on which they should focus when advertising. The second question investigates the length of time spent by… Continue reading BCRS Changes Survey Questionnaire
Yesterday saw the launch of the new Independent On Sunday, with a new look broadsheet and Real Life section, a revamped business section which includes sport and a brand new section in the shape of Spending – the “practical guide to travel, property and personal finance.”The main broadsheet section now has a new masthead, taking… Continue reading Review – New Look IoS
Total terrestrial TV revenue for December reached £163.55 million, an increase of 4.88% year-on-year. Of this, ITV brought in £126.55m, up 6.15% year-on-year, and Channel 4 reached £37m, up slightly by 0.76%. This brings the revenue ratio between ITV and Channel 4 to 77:23.Among the ITV companies there was very little change year-on-year. Carlton experienced… Continue reading TV Revenue – December
The Guardian relaunched its Media Section today; it is now a stand-alone supplement.The ITC will be publishing the complaints report for December and MTV will announce details of new channels at some point this week. See today’s news story.Tuesday sees the launch of Cosmopolitan’s Internet site. Cosmo’ enthusiasts will find the site at www.designercity.com/cosmopolitan. This… Continue reading The Week Ahead
IPC magazine’s Marie Claire Health & Beauty is to increase from a quarterly to a bi-monthly from March 27.Marie Claire Health & Beauty launched in 1994 as a quarterly. Over the last three years it has seen a steady growth in circulation. The magazine is now acting on demands from readers and advertisers to increase… Continue reading Marie Claire Health & Beauty Goes Bi-Monthly
Taylor Nelson AGB now has an advertising tracking system that will enable the market research company to compete with Millward Brown, the field leader. Taylor Nelson’s new system, BrandVision tracks consumer commitment to a brand. It is also hoped that it will discover what makes a consumer switch brand and how likely this is to… Continue reading New Ad Tracking System Hits The Market
Jacqui Elliot, the advertisement director of Top Sante, the health and beauty magazine, has been promoted to publisher. Elliot has been with the magazine since the beginning and was previously a member of the team that launched the Independent.…Punch magazine has appointed John Trikett as advertising director. Trikett, a former deputy advertising sales director at… Continue reading Moves At The Top
IPC Magazines has published the results of a survey it commissioned into mobile phone ownership and usage. The survey, carried out late last year by BMRB International, involved both current and potential mobile phone users. It is an area that has previously been the subject of little research.A number of interesting statistics have been unearthed:… Continue reading Research Into Mobile Phone Habits
TMD Carat has set up a dedicated press unit to be responsible for all the agency’s press planning and buying.The unit will be headed by TMDC board director Nigel Breckon and have a team of 39 to handle the £200m press expenditure. Mark Craze, TMDC’s managing director, said: “We feel that with the increasing number… Continue reading TMD Carat Creates Press Unit
