It is reported that the Media Centre has moved into the top 3 of the 1996 media billings league. The findings, based on the newly released Register-MEAL figures, show that the agency ended last year with billings of £357 million, a 20% rise year-on-year. This rise is largely due to new business gained from Barclays… Continue reading Media Centre Moves Into Top 3
The Guardian is expanding its sponsorship of Channel 4’s Film on Four season into cinema and video releases.The deal allows The Guardian to get its name on point-of-sale promotions in cinemas and video shops and have reader offers to the films in the paper. The deal covers 14 video and 11 film releases. This deal… Continue reading Guardian Extends Channel 4 Sponsorship
MSM, the UK’s largest commercial sales house, and IRN, Independent Radio News, have joined forces to launch the Newslink Radio Creative Award.The Award has been designed to encourage creativity within the radio industry. It is an opportunity for clients, creatives, media planners and buyers to work together on an innovative radio campaign. The winning client… Continue reading Radio Competition Time
(Updated at 11:43am)Scottish Television this morning announced annual financial results which show that its pre-tax profits have risen 40% to a record £28m. This was helped by the first contributions from Caledonian Publishing which STV bought in July 1996 for around £120m. Turnover rose 16% to £114.7m.Broadcasting turnover grew by 8% to £85.4m as ad… Continue reading STV Profits Rise 40%
The question marks which Gruner & Jahr raised over Here! ‘s latest NRS performance are compounded by the fact that the title’s ABC is higher than its readership.With a Jul-December ’96 NRS of 423,000 G&J asked NRS to conduct a review of the data, suspecting that an error had occurred. Newsline understands that NRS has… Continue reading Here! NRS Review Continues
James Best, chairman of BMP DDB, has now taken over as chairman of the Advertising Association from Winston Fletcher, chairman of Bozell UK Holdings.Mr Fletcher stood down at the end of January following four years’ active service at the AA. The normal length of time a chairman is appointed for is three years.AA: 0171 828… Continue reading New Chairman Takes Over At AA
Agency estimates put the total terrestrial television revenue for January at £166.65m, which is an increase of 2.88% year on year. Of this, ITV brought in £128.15m and Channel 4 came in at £38.5m.In terms of impacts the year on year percentage drop for Housewives/Children reached double figures again in January, falling 11.2% to 6,250… Continue reading TV Round-Up – January
Howard Stringer, who used to be responsible for one of America’s top 3 TV networks, CBS, has emerged as a late contender for Michael Grade’s job as chief executive at Channel 4.It is reported that Stringer, a Welshman, has been in London discussing the job with headhunters. According to Sunday Business, is not a question… Continue reading Late Entry For Grade’s Job
The Guardian has been named Newspaper of the Year at the What the Papers Say awards, presented by Tony Blair. It was praised for its “courage and tenacity for challenging those in power” and also its front pages which “in their less combative way, had just as much as to say about the future of… Continue reading Guardian Named Newspaper Of The Year
A survey conducted by Continental Research has reported that only 42% of London homes have so far been retuned. Channel 5’s £150 million retuning programme was also found to be way behind schedule in other cities. This survey was commissioned by ITV and is updated every 3 weeks. ITV estimate that only 6.5 million homes… Continue reading Channel 5 Retuning Behind Schedule
