ITV is believed to be planning a new soap which will go head to head with EastEnders in the Tyne-Tees region.Quayside will be based around the lives of young professionals in a Northern docklands setting complete with swish bars, restaurants and penthouse flats. The programme is set for launch on January 7 and, depending on… Continue reading EastEnders To Get New Rival
The IPC Weeklies Group has announced the company’s biggest magazine launch in eight years with the publication of Now tomorrow.Supported by a £3 million campaign the title will be glossy and upmarket, cost 60p and have an initial print-run of 1.2 million. The first issue will have a special price of 30p. Editorially, Now will… Continue reading IPC Launch Women’s Weekly
The Independent Television Commission has announced that by Tuesday’s deadline all fifteen ITV companies together with Channel 4, Channel 5, S4C and Teletext had confirmed their intention to launch digital services in 1998.There will be six digital multiplexes, or ‘frequencies’, on which channels will be carried: the first will carry BBC services; the second has… Continue reading TV Companies Guarantee Digital Places
Flextech Television, the mainly non-terrestrial programme provider, is launching a new media department to develop ventures such as Internet sites and CD-ROMs. Flextech New Media will be headed by Ashley Highfield, Flextech’s vice president of information technology, who will work with a team of IT, design and editorial experts.An Internet site has already been designed… Continue reading New Media Department For Flextech
The latest Advertising Standards Authority report has upheld a complaint regarding a feature in the Times stating that it had the largest sport section of any daily newspaper. The complaint was from the Telegraph which said its sports section was bigger. The Authority ruled that the Times could not provide any evidence to supports its… Continue reading Telegraph Angered By Times Claim
A third generation media specialist, Optimum Media Direction, is being developed by New PHD, the media company of AMV BBDO, and BMP DDB. Launching in 20 European countries, it intends to meet the challenges of today’s new media technology.Optimum Media Direction will offer a network comprising of media activities such as strategy, planning, buying, new… Continue reading Optimum Media Direction To Launch
According to reports, Rupert Murdoch’s News Corporation is planning a £416m flotation of News Digital Systems (NDS) in the next few weeks. Speaking at the annual general meeting, Mr Murdoch also expected the company to achieve a 20 per cent improvement in profits for 1996-97.NDS is a UK based television technology business which produces smart… Continue reading News Corp To Float NDS
The Guardian enters its first sponsorship deal when it supports Channel 4’s Film on Four Premiere Season this Autumn. A spokesperson from Guardian Newspapers said the deal will run according to Channel 4’s schedule between November and January. Previews of the week’s film will feature in the Guide supplement.Channel 4’s line-up includes The Madness Of… Continue reading Guardian Sponsors Film On Four
It has been reported that Manchester-based Media Sales Network has been appointed by CLT UK Radio Sales to handle airtime sales on its behalf in certain regions. CLT were unavailable for comment but it is believed that MSN will handle sales for Atlantic 252 and Talk Radio outside of London and the South-East.Click here for… Continue reading CLT Appoint Manchester Company
The ITC has today published a report entitled “Sponsorship of Children’s Programmes” which explores parents and children’s understanding of sponsorship.According to the report, parents prefer sponsorship to advertising because it is seen as less intrusive, although a small minority believes it to be more manipulative than advertising. It is generally felt that 8-12 year olds… Continue reading New Report On Children’s Programme Sponsorship
