A packed MRG Evening Meeting this week heard from Simon Broadbent about STAS research and remained unconvinced. The research, based on the models and ideas of John Philip Jones, attempted to examine how effective TV advertising was in influencing consumers buying habits. A formula is used which gives a score for how likely it is… Continue reading MRG Evening Meeting: Thorny Issue Of Effective Frequency
Dennis Publishing will launch two new men’s magazines called Stuff and Escape by the end of the year.As reported on Dennis Publishing Attracted By Men’s Market, Dennis has been planning the launches for some time and it has now been confirmed that Escape will launch on 10th October as the “electronic magazine for men”. The… Continue reading Dennis Magazine Details Emerge
There is speculation that the BBC and BSkyB are about to announce details of a jointly commissioned programme. The two broadcasters are believed to have given the go ahead for a newly formed independent company to produce a 90-minute pilot for a new adventure drama series. Said to be an 18th century costume drama and… Continue reading BBC And BSkyB Work Together For New Drama Series
Punch magazine has been relaunched with its first issue since April 1992. Looking a lot like a cross between a women’s glossy magazine and the American magazine New Yorker on the outside and resembling something less interesting on the inside. There are a hundred pages of which 29 1/4 pages are given over to advertising.… Continue reading Punch Relaunch Issue Review
Delegates were invited to wander around the conference room to take part in table debates each lasting a maximum of twenty minutes. Here are a couple of the best.That Number Again … ! presented by Mike Bersin of EMAP Radio Group.This discussion was about how to improve the quality of commercial breaks. Mike went through… Continue reading Radio Convention – Table Talk
Tonight’s episode of Coronation Street will carry the UK’s biggest ever broadcast sponsorship deal, with Cadbury paying £10 million for the soap to carry its logo in credits and break bumpers *Cadbury To Sponsor The Street.As well as the on-air sponsorship credits, which will see an animated version of The Street turn into chocolate, there… Continue reading Biggest Broadcast Sponsorship Begins
The dispute over the England Rugby Union team’s broadcasting deal with BSkyB has been resolved, with England remaining part of the Five Nations rugby tournament.The row first broke out in July, when the rest of the teams in the tournament, Wales, Scotland, Ireland and France, reacted angrily when England signed its own deal with BSkyB… Continue reading England Return To Five Nations
Channel 4’s decision to repeat Riverdance has proven to be a hit. The one and a half hour long programme featuring the popular Irish dance steps attracted an audience of 4.67 million, making it the most watched Channel 4 programme of the week.This week’s top thirty programmes list features roughly the same programmes as last… Continue reading TV Viewing Summary W/E 25/08/96 – Riverdances To The Top Of
The Ratings
Channel 4 believes that its new autumn schedule promises to serve tastes and interests not provided for by ITV.The Big Breakfast undergoes a revamp and new look which begins this week, while film premieres include the Oscar-winning The Madness Of King George and Backbeat. In peaktime, Nothing But The Truth is a courtroom format which… Continue reading C4 Promises Distinctive Schedule
Konica, the camera manufacturer, is to focus its entire pan European above-the-line spend on MTV Europe for the rest of 1996.For the second year running, Konica will sponsor MTV’s Top 100 Countdown Weekend and MTV’s transmission of the 1996 Video Music Awards. The two companies have also developed a marketing package which will include other… Continue reading Konica Renews MTV Sponsorship
