Emap Elan has conducted research across three of its titles which shows that advertorials are around 50% more efficient at conveying product information to readers.1,400 readers of Elle, Elle Decoration and New Woman were asked their reaction to a number of advertorials and adverts carried in the July issues. In total 26 cases were analysed… Continue reading Emap In Advertorial Research
According to David Elstein, Channel 5’s chief executive, between 70 and 80% of the population will be will be able to receive Channel 5 at the end of its first year. He also believes a viewing share of 5% will be achieved.Channel 5 has encountered retuning problems and certain parties believe the Channel will not… Continue reading Elstein Sets C5 Targets
Flextech Television, the mainly non-terrestrial programme provider, is launching a new media department to develop ventures such as Internet sites and CD-ROMs. Flextech New Media will be headed by Ashley Highfield, Flextech’s vice president of information technology, who will work with a team of IT, design and editorial experts.An Internet site has already been designed… Continue reading New Media Department For Flextech
The latest Advertising Standards Authority report has upheld a complaint regarding a feature in the Times stating that it had the largest sport section of any daily newspaper. The complaint was from the Telegraph which said its sports section was bigger. The Authority ruled that the Times could not provide any evidence to supports its… Continue reading Telegraph Angered By Times Claim
A third generation media specialist, Optimum Media Direction, is being developed by New PHD, the media company of AMV BBDO, and BMP DDB. Launching in 20 European countries, it intends to meet the challenges of today’s new media technology.Optimum Media Direction will offer a network comprising of media activities such as strategy, planning, buying, new… Continue reading Optimum Media Direction To Launch
According to reports, Rupert Murdoch’s News Corporation is planning a £416m flotation of News Digital Systems (NDS) in the next few weeks. Speaking at the annual general meeting, Mr Murdoch also expected the company to achieve a 20 per cent improvement in profits for 1996-97.NDS is a UK based television technology business which produces smart… Continue reading News Corp To Float NDS
The Guardian enters its first sponsorship deal when it supports Channel 4’s Film on Four Premiere Season this Autumn. A spokesperson from Guardian Newspapers said the deal will run according to Channel 4’s schedule between November and January. Previews of the week’s film will feature in the Guide supplement.Channel 4’s line-up includes The Madness Of… Continue reading Guardian Sponsors Film On Four
It has been reported that Manchester-based Media Sales Network has been appointed by CLT UK Radio Sales to handle airtime sales on its behalf in certain regions. CLT were unavailable for comment but it is believed that MSN will handle sales for Atlantic 252 and Talk Radio outside of London and the South-East.Click here for… Continue reading CLT Appoint Manchester Company
The newspaper price war continues this week with the *New Sections For Express And Mail Express priced at 10p until Friday. The special price offer stiffens the competition with its main rival the Daily Mail.The newspaper ABC figures for September *(see Features) showed the Daily Mail outperforming the Express’ circulation with an increase of 14.40%… Continue reading Express Priced At 10p
According to Grampian Television, viewers in Scotland are welcoming the new interactive television service from OKTV *(Successful Launch For OKTV). It is claimed that 1622 handsets have been ordered by Scottish viewers and over 3000 more are expected by the end of this week. 2000 competition calls were received on the first weekend and around… Continue reading Grampian Approve OKTV
