Emap Elan have launched a preview issue of their new title Minx, bound to this fortnight’s copy of More. Aimed at women aged 18-24, it claims to be ‘less patronising’ than other young women magazines and will try not to be a ‘cut-price therapy centre’.In terms of editorial the magazine seems to follow the same… Continue reading Minx – Preview Issue Review
Channel 5 Broadcasting has today announced that David Elstein is taking over as Chief Executive Officer. He will join the Board with immediate effect and take up his new role on September 16. He has left BSkyB, where he was Head Of Programming since January 1993, to take up the post. Ian Ritchie, the former… Continue reading Elstein Moves To C5
According to the latest Independent Television Commission (ITC) report, cable television penetration has reached its highest rate ever for a July quarter, up 0.3% to 21.3%, in what is traditionally a poor season for TV viewing.Cable service penetration – homes which take either TV or cable or both – remains just above 30% at 30.3%,… Continue reading Record July Figures For Cable TV Penetration
NTL, the broadcast and telecommunications company, has announced a restructuring of its senior management team. The changes have been implemented to allow NTL to focus on improving service delivery and further business development.Jeremy Thorp, formerly Business Strategy & Development Director, becomes managing director of broadcast services. John Okas, previously Broadcast & Telecoms Director, becomes managing… Continue reading NTL Looks To The Future
Sky Sports first live premiership match of the season, which featured the debut of Italian star Gianluca Vialli for Chelsea against Southampton, attracted an audience of 1.11 million people. This is slightly higher than the opening match of last season between Arsenal versus Middlesborough which attracted 1.06 million viewers.Average television viewing for the week ending… Continue reading TV Viewing Summary W/E 18/08/96
Passengers waiting at selected bus stops around London will be able to listen to live ten minute broadcasts of Virgin 105.8 FM. Virgin Radio and the advertising company, More O’Ferrall Adshel, have joined together in a campaign to cover 250 bus shelters with Virgin Radio branding.The shelters will be covered in a bright red, yellow… Continue reading Virgin Brings Music To Bus Stops
ITV’s children’s programming has been revamped for the autumn. The schedule will now simply be known as CITV with the word ‘children’ being dropped. New graphics, logos and jingles will feature alongside the familiar catchphrase “CITV- The Place To Be”.CITV has also developed a new schedule for Saturday mornings. At 9.25 Simeon Courtie and Sophie… Continue reading Change Of Image For CITV
Diesel Jeans and Workwear has signed a new advertising deal with MTV for two new 60 second advertising spots which will run from September 1996 to the end of the year. The deal adds to Diesel’s sponsorship of MTV’s 1996 Video Music Awards (VMAs).The awards will be broadcast live from Radio City Music Hall, New… Continue reading Diesel/MTV Partnership Strengthens
(Click image to access site)Having taken over sponsorship of the Football League (Nationwide To Sponsor Football League) , Nationwide has launched an Internet site which has all the latest news, information and in-depth analysis of the league.Sections in the site include Scoreboard, Fixtures, League Table, Soccer Heaven, Football League and Search. Scoreboard has all the… Continue reading Website Of The Week: Nationwide Football League
In a new sponsorship deal, Classic FM’s Box Office will promote the Barclays Stage Partners Autumn Tour. The venture is Barclays’ first in radio sponsorship and the tour will visit 41 venues around the country.Despite Classic FM’s fall in listening share *(click here for full RAJAR results) from 3.3% to 3.1% and a decrease of… Continue reading Barclays And Classic In Sponsorship Deal
