Crosse & Blackwell, Nestlé’s food brand, will sponsor a new afternoon cookery quiz on ITV. The programme, Quisine, will be hosted by Food and Drink’s Chris Kelly and will be shown at 13.25, Monday to Friday, from September 2.The deal was negotiated by Andy Thompson, deputy head of sponsorship at Carlton, Andy Jones, Universal McCann’s… Continue reading New Show Quisine Gets Sponsor
Figures Released today by NRS for periods to July 1996 show that, among the daily broadsheets, the Daily Telegraph performed the worst. In the twelve months to July the Telegraph’s readership dropped by 11.39%, or 321,000 readers, to 2.496 million.The Independent continued to lose readers, with readership dropping 7.39% to 852,000, and the Guardian also… Continue reading Newspaper NRS Figures – July
AMRA strengthened its coverage of the South West by becoming regional sales representative for The Bristol Journal, which has a reach of approximately 250,000.The Bristol Journal was acquired by the Bailey Group earlier this year and has three colour editions; Bristol North, East and South. Bailey is one of the largest publishers in the South… Continue reading Bristol Journal Believes In AMRA
Johnston Press, the regional newspaper group, today announced record interim results for the six months ended 30 June 1996.Turnover increased 12.5% from £49.521m last year to £55.716m this year, while pre-tax profits increased 55.1% to £12.603m.Fred Johnston, chairman of the Edinburgh-based group, believes that part of the reason for the good growth in advertising in… Continue reading Johnston Press Announces Record Results
According to a recent CIA Medialab survey 23% of 450 cable and satellite subscribers believe there is too much advertising on cable and satellite television. 46% of cable and satellite subscribers agree that sports coverage is better than terrestrial television. Only 38% believe the best films are on cable and satellite.The following table summarises the… Continue reading Too Much Advertising On Cable/Satellite
Combined television revenue for ITV and Channel 4 in July, based on agency estimates, amounted to £155.3m, an increase of 4.86% on last year’s July figure. ITV’s total franchise revenue came in at £119m, up 3.56%, and C4’s revenue reached £36.3m, an increase of 9.66%. This is a ratio of 77:23 between ITV and C4.Within… Continue reading TV Round-Up – July
The Guardian is in preliminary talks with Jazz FM regarding sponsorship for a regular IT programme.It is believed the radio programme will focus on all aspects of IT, especially the Internet, and the sponsorship would promote the Guardian‘s online service and IT recruitment section. A spokeswoman for the newspaper told MediaTel that trade press reports… Continue reading Guardian In Talks With Jazz FM
July NRS figures are released this week and will be available to subscribers from tomorrow. Last month’s round-up *(Latest NRS Figures Released) showed a decline in readership amongst the daily national newspapers. Although the women’s sector was also in decline, the men’s sector showed healthy growth, particularly with figures for FHM and Loaded.Johnston Press releases… Continue reading The Week Ahead
United News & Media is at the centre of speculation that it is about to announce the sale of United Provincial Newspapers, its local newspaper business.United is believed to have put a price of around £40m on UPN Wales and UPN South East, which include the Llanelli News and Enfield Advertiser titles, though the rest… Continue reading United Set For Regional Sell-Off
An article in today’s Independent reports that Channel 4 would be worth much less than £1 bn if it was privatised. This is significantly less than the £1.5 bn *(Channel 4 Sell-off Rumours) mentioned earlier this year.The speculation follows Michael Grade’s outspoken comments at yesterday’s Edinburgh International Television Festival against possible moves to privatise the… Continue reading C4 Worth Less Than Expected
