Following the success at Cannes last week, Saatchi & Saatchi have been voted “the most admired advertising network in Europe,” together with DDB. Conducted by Media & Marketing Europe, the poll consisted of eighty major European marketers.The vote follows Saatchi & Saatchi’s award of “Creative Agency of the Year” Saatchi & Saatchi: World’s Best and… Continue reading Saatchi & Saatchi Win Vote Of Confidence
United News and Media has bought a stake in Independent Television News from Granada and Carlton Communications. The disposal of the 12% stake for £12.3m in cash brings both Granada and Carlton down to the 20% limit on shareholdings set by the Government. United’s share in ITN now rises to 17% since it already owned… Continue reading United News Buys Stake In ITN
The ASA reported this month that complaints regarding promotional features for The Sun and Daily Mirror were being upheld. The Daily Mirror offered a saving of up to £150 on a theme park holiday: the Authority said that readers were not aware of terms and conditions until they had bought the next three issues of… Continue reading ASA Monthly Round-Up
ITV has confirmed that Walkers will be replacing Diet Coke as the sponsor of its Movie Premieres. The deal, thought to be worth around £4 million, is aimed primarily at promoting Walkers’ Doritos brand through sponsorship credits on films such as Last Action Hero, Groundhog Day and Sleepless In Seattle.The deal begins on August 17… Continue reading Walkers In ITV Sponsorship Deal
The Euro 96 semi-final match between England and Germany (shown on both main terrestrial channels) was the most watched programme of the week ending 30th June 1996. BBC1’s coverage of the match attracted an audience of 17.46 million people while ITV was watched by only 6.32 million.This has helped BBC1 to achieve a higher weekly… Continue reading TV Viewing Summary W/E 30/06/96
In a bid to appeal to national advertisers throughout Europe, MTV will be increasing the amount of available national advertising windows. Following successes in the German and Italian speaking markets, three new windows will be offered, including separate services for the UK.Implemented in 1995, the system allows advertisers to target individual audiences using MTV’s digital… Continue reading More Windows For MTV
Tomorrow’s edition of SAS – The Soldiers’ Story has been deferred due to previous SAS activity in Northern Ireland. The programme, the last in a series of seven, was originally scheduled to be shown at 9.30pm (11/7/96).An ITV spokeswoman said: “Due to the current situation in Northern Ireland, it was felt that now is not… Continue reading ITV Defers SAS Programme
Saatchi & Saatchi has launched a new business unit called Saatchi & Saatchi Vision which comprises 3D, interactive and Millennium projects.Saatchi & Saatchi is investing over £500,000 in the new unit which “is specifically aimed at giving clients a clear view of the future and enabling them to fully exploit new media and new opportunities… Continue reading Saatchi & Saatchi Vision Launched
Marcus Plantin, ITV network director, has revealed ITV’s plan for the Autumn. The ITV Drama Premiere is the channel’s new feature adapted to convince viewers that ITV is ahead of the BBC in drama. £20m has been invested in the genre, which include classical adaptations of Daniel Defoe’s Moll Flanders and Jane Austen’s Emma.ITV will… Continue reading ITV Autumn ’96: More Events Than Ever!
Total advertising expenditure for 1995 reached £10.95 billion, an increase of 8.1% on 1994’s figure of £10.13 billion, according to final figures released by the Advertising Association.Total Advertising Expenditure (including direct mail) £m 1990 1991 1992 1993 1994 1995 National Newspapers 1,187 1,121 1,155 1,220 1,336 1,433 Regional Newspapers 1,715 1,628 1,640 1,715 1,871 1,963… Continue reading Advertising Expenditure Increases By 8%
