There was disappointment yesterday after stock-market speculation that Granada would bid for Yorkshire Tyne-Tees Television again proved unfounded (see yesterday’s Newsline). Some analysts believe that an acquisition of Yorkshire would be hard to justify and may have a negative effect on Granada’s shares.Yesterday afternoon Granada fell 11p to 838p with Yorkshire dropping 3p to 1235p.… Continue reading Granada Bid Fails To Materialise
Saatchi & Saatchi received the accolade of world’s best advertising agency it was given the “Agency of the Year” award. The ceremony took place at the Cannes Advertising Festival and is the most prestigious in the industry.Jennifer Laing, Chairman of Saatchi & Saatchi Advertising said: “This award, which Cannes billed as the Olympics of Advertising,… Continue reading Saatchi & Saatchi: World’s Best
Channel 4 has created two new commissioning appointments to help develop a new strategy for the daytime schedule. Fiona Chesterton, the channel’s deputy commissioning editor for News and Current Affairs since 1992, is to be C4’s first commissioning editor for daytime, and her deputy is to be Julia Foote LeStage, who joins from Thames Television.C4… Continue reading Channel 4 To Develop Daytime Strategy
Sheila Lamport, Media Communications Manager at Allied Domecq gave an update on events concerning the Outdoor Action Group.She commented:“It’s great to be able to talk to you today about posters at a time when the industry has never been in a better shape.”She justified this by saying that the overdue investment in research and a… Continue reading ISBA Conference: Outdoor Action Group
According to a report in yesterday’s Financial Times, three UK media executives are backing a new cable and satellite channel called Channel 11.The investors in the channel, which will provide Internet and other interactive services via a television format, are said to be Tim Carron Brown (previously of Anglia Television), Richard Humphreys (former president and… Continue reading Media Executives Back New Channel
The Observer will undergo a revamp from next Sunday, changing its masthead and axing the Preview section Evening Standard To Launch New Section.The masthead will change from red to black and the definite article returns to an upper case “T”. On July 21 the Preview section, an A4 TV-listings magazine, will close and merge into… Continue reading Observer Goes Through Revamp
Stock-market analysts believe that the long-rumoured buyout of Yorkshire Tyne-Tees Television by Granada may take place today.As the Royal Assent of the Broadcasting Bill approaches Yorkshire’s share price has soared. Yesterday’s price reached a 52 week high of 1,238p, up 75p. Yet Granada is not the only media group thought to have its eye on… Continue reading Granada Ready To Mount Yorkshire Bid Today
John Terris, Chairman of Cobbe Smith Terris, gave a short speech on how advertisers are starting to learn marketing effectiveness on the Internet and ways of measuring its impact.He started by pointing out major flaws on why the Internet may not work as a marketing medium. He said that the Internet is chaotic: it was… Continue reading ISBA Conference Report: Pulling On The Net
The Lowe Group has bought a majority shareholding in the multi-discipline agency Interfocus, which will be combined with Lowe’s current through-the-line operation, The Brompton Agency.The newly merged agency will still be called Interfocus and will be headed by Sandy Scott and Matthew Hooper, the original founders of Interfocus. The agency currently provides an integrated service,… Continue reading Lowe Group Buys Interfocus
BSkyB risks upsetting over two thirds of its current subscribers if it raises the Sky Sports subscription fee, according CIA MediaLab’s latest Sensor survey. The results come amid industry speculation that a rise would be necessary to help BSkyB fund its recent £670 million four-year deal with the Football Premier League – a deal which… Continue reading Viewers Would Resent Rise In Sky Sports Subscription
