This week sees the launch of G+J’s new weekly magazine, Here! Aimed at BC1C2 women aged 20-34, the 68-page magazine has a cover price of 70p, although with an introductory first issue price of 35p. It had an initial print run of 1.3 million, and is aiming for a circulation of 400,000.The launch comes just… Continue reading Here! First Issue Review
The Times has today fired what may be the first salvo of a summer price war amongst quality newspapers by cutting the price of its Monday issue to 10p for the summer sports season.The move was dismissed by The Independent however in a scathing Leader. It said that the price cut was a “bully’s reaction”… Continue reading The Times Cuts Price To 10p
Emap is expected to make an announcement tomorrow regarding the sale of its regional newspapers interests when it announces its final results. If confirmed, the deal is expected to raise £200 million for Emap.Potential purchasers are believed to include Johnston Press, Newsquest, the former Reed regional newspaper group, and Northcliffe, owned by the Daily Mail… Continue reading Emap Close To Regional Titles Sale
The Radio Advertising Bureau has published its latest Best Practice Guide on what constitutes an effective weight of radio advertising.The booklet, which is intended as a source of reference for advertisers and agencies offers ideas and guidance on past experience. The RAB says that with increasing amounts of advertising money being spent on radio, the… Continue reading RAB Produces Guide To Effective Radio Weights
The theme of last week’s Admap conference, ‘Bonfire of the “JICs”‘, was the question of whether media industry research could survive in the UK in the late 1990s. Chaired by James Best, chairman of BMP DDB Needham and held at the Café Royal, the conference examined the theory that JICs could be done away with,… Continue reading Conference Report: Admap’s ‘Bonfire Of The “JICs”‘
COI, Chiquita Bananas and Cable Communications have won awards in this month’s Aerial awards for radio advertising.It is COI who dominate the awards however since they won two awards for their Army ads entitled Anti-Tank and Think. They were made by Saatchi & Saatchi and push the total number of COI Aerial Awards to five… Continue reading COI Dominate Latest Radio Awards
Channel Four has announced that it will be spending up to £100m over the next four years on British feature films. It is believed that the money could fund 80 new films over that time period.It is estimated that around £18m will be spent on Channel Four’s Film on Four , rising to £22m in… Continue reading Channel Four Injects £100m Into Films
BLA, the largest independent customer magazine publisher, has won the contract to publish ‘The Line’, the magazine launched in October 1995 for BT mobile phone customers.‘The Line’, to be published quarterly, will eventually be sent to approximately half the complete BT mobile customer base of one million. This win adds another brand leader to BLA’s… Continue reading BLA Wins BT Mobile Customer Magazine Contract
Yorkshire Television has this morning confirmed to MediaTel that it is definitely to go ahead with the third weekly episode of Emmerdale although it is not yet known which day the new episode will go out. Emmerdale is currently broadcast on a Tuesday and Thursday. Yorkshire Television has put in an application with the ITV… Continue reading Emmerdale’s Third Episode Confirmed
http://mediavillage.mediatel.co.uk/MediaTel is today launching its latest web development, the Media Village, available on open access. Created designed and hosted by MediaTel, the Media Village is a “net community”, which is populated by media organisations and industry bodies, including the IPA, the PPA, TDI, NRS, AGB, BMRB, Euroquest MRB, R&b and NABS.Derek Jones, Managing Director of… Continue reading Media Village Launches Today
