Premier Radio has today issued a statement expressing its disappointment about the RAJAR figures for the last quarter (January to March 1996) which are released today. Full results are embargoed but will be available on MediaTel at 5pm today.Diane Gault, Head of Sales at the London Christian radio station Premier, said, “Although we are disappointed… Continue reading Premier Disappointed By RAJAR Figures
The 2nd annual advertising effectiveness conference, ‘Proof Positive’, took place yesterday at the Park Lane Hotel. The conference, organised by the IPA and Marketing, sought to explore ‘how to make advertising work hard – and be proved to work hard’.Tony Hillier, Director of PIMS Europe, spoke about the impact of marketing on business profitability and… Continue reading Proof Positive Conference Report
The latest Rajar results for Q1 1996 show that Viva!, London’s first radio station aimed at women has recorded too few listeners to appear on Rajar. Viva!, which launched in July last year has been beset with problems, including poor reception in some areas. Last year, Q4 1995, it managed a weekly reach of 1%,… Continue reading Viva! Disappears From Rajar Scale
Half yearly financial results released by Scottish Radio Holdings show that pre-tax profits have risen by 32% to £3.23m and turnover has grown by 57% to £13.33m.Within the group turnover from radio operations grew to £9.32m and profits from Morton Newspapers were up 80% to £673,000. 95% of radio turnover arose from broadcast revenues which… Continue reading Scottish Radio Profits Rise To £3.23m
Commercial Radio has taken £67.7million in the first quarter of 1996; this is the highest ever first quarter revenue and represents a growth of 20% on the first quarter of 1995. Commercial Radio revenue for the year to March 1996 was £281.4 million, a twelve month growth of 21%.Revenue from national advertisers has grown more… Continue reading Commercial Radio Revenue Grows 20% In Q1
Quarterly financial results released by General Cable show that losses were slightly down at £6.16 million before tax compared to £6.2 million last year.Revenues rose however by 49% to £17 million: 43% of this came from telephony, 32% from cable tv and 25% from business customers. In terms of cable tv subscribers have increased by… Continue reading General Cable Losses Drop To £6.1m
The latest Rajar figures to be released for Q1 1996 show that the BBC has reclaimed a majority share of radio listening. BBC Radio accounted for 50.4% of listening compared to commercial radio’s 47.6% which is in contrast to the BBC’s 47.2% and commercial radio’s 49.7% for Q4 1995.Amongst BBC stations Radio 5 Live has… Continue reading BBC Wins Majority Share Of Radio Listening
Last night’s Media Research Group Evening Meeting saw a heated discussion about the release of the new outdoor research, POSTAR. The concern was over the introduction of a new measure of visibility of posters, Visibly Adjusted Impacts.Peter Bowman from WCRS was worried that the much lower figures achieved by the VAI in POSTAR would devalue… Continue reading “POSTAR Should Be Used As A Stick To Beat The NRS”
TeleWest plc, the UK’s largest cable company, announced losses of £53.4 million in its first quarter 1996 results. However, total revenue was up by 147% to £65.2 million. Cable television revenue increased by 125% to £28.1 million, whilst residential and business telephony were also both up by over 100% on the previous year.The number of… Continue reading TeleWest Announces Losses Of £53.4 Million
Reuters’ new packages for the media and advertising industry will not – for the moment – be coming to the UK. Adways, which includes Reuters Advertising and Media briefing (news primarily); MediaWorld (ratecards) and AdValue (a trading and analysis system, used in over 1,200 US media companies), is to be launched in Germany in July.Kevin… Continue reading Reuters Delays UK Media Launch
