AMRA’s coverage of national sales representations was greatly strengthened by the acquisition of The Hampshire Chronicle Group. The group, previously represented by Mediaforce’s Newspaper Representations, includes The Romsey Advertiser and The Eastleigh and South Hants Weekly News.The move, which commences on the 1ST August 1996, increases AMRA’s market share (over 25%) and may strengthen the… Continue reading AMRA Gets Hampshire Chronicle
Jack Rosevear, Media Strategist for Michaelides & Bednash, discussed differences between Baby Boomers and Generation X in his speech titled “Talking About My Generation.”He referred to the generation that grew up in the 1960s as Baby Boomers, individuals who grew up in a time of discovery, liberation and peace, and compared them to Generation X,… Continue reading ISBA Conference: How Do You Reach Generation X?
According to weekend press reports, Channel 5 Broadcasting is facing problems with its pilot retune program in Surrey (Newsline 05/06).Under the terms of its licence, C5B must prove that at least 90% of UK homes can receive an interference-free signal. Interference is caused to some homes from the proximity of the Channel 5 signal to… Continue reading Channel 5 Faces Retune Problems
The PPA has announced that a set of guidelines have been developed as a means of self-regulation for the teenage magazine sector.Earlier this year a row broke out over the explicit nature of sexual advice in teenage magazines MP Calls For Magazine Curbs and Peter Luff, the Conservative MP for Worcester, threatened to introduce a… Continue reading New Code For Teenage Mags
The amendment to The Broadcasting Bill ITV Companies Lobby For Teletext Rights which would have prohibited teletext advertising by ITV companies was abandoned yesterday by the government. The amendment would have prevented ITV franchise holders from selling any teletext advertising space in their regions with the effect of leaving Teletext Ltd with a near monopoly.… Continue reading Government U-Turn On Teletext Rights
The final of Euro ’96 on Sunday between Germany and the Czech Republic had a peak audience of just under 20 million individuals. The BBC1 coverage was viewed by a peak of 14.4 million whilst ITV attracted 5.5 million. This represents a 57.1% individuals peak share for BBC1 and 21.4% for ITV. The peak share… Continue reading Euro ’96 Final Attracts 20m Viewers
Yesterday (1/7/96) saw the launch of The Radio Advertising Clearance Centre (RACC). Commercial radio’s advertising body ensures that radio advertisement scripts comply with the Radio Authority’s Advertising Code.The RACC’s main task is to protect the listener from misleading and offensive advertisements. According to the Radio Advertising Code, special category advertisements, for example alcohol, medicines and… Continue reading Radio Advertising Clearance Centre Offers Protection
The ITC has announced that it will be supporting the move by Channel 5 Broadcasting to use a defunct digital channel in order to reach extra viewers Channel 5 Could Reach More Homes.The ITC has written to Ian Lang, Secretary of State for Trade and Industry, to urge him to agree to the use of… Continue reading ITC Supports Channel 5 Plan
Channel 4’s ‘Return To the Dying Rooms’ has been awarded the highest international documentary prize. The Prix Italia award was given to Channel 4 for the second year running for its documentary screened in January 1996. As part the Secret Asia series, ‘Return To The Dying Rooms’ is a revised version of the original screened… Continue reading C4 Wins Award Second Year Running
MSNBC has announced its launch in the US on Monday 15th July 1996. The joint venture between Microsoft and NBC offers viewers 24-hour news to an estimated audience reach of 22 million viewers. Programmes are being developed for both conventional broadcast and the Internet.Immediately after the US launch, MSNBC will be available on the Internet… Continue reading NBC Announces Plans For MSNBC In Europe
